Startup CPG Newswire:
Whey Water Announces May 2026 Launch of Sparkling Protein Beverage
PRESS RELEASE — NEWS PROVIDED BY Hilary Cocalis for Sipwell Wine Co.
ENCINITAS, CA (APRIL 2026) – Sipwell Wine Co., an award-winning, organic canned wine company producing premium sparkling wine for modern consumers, announced today the launch of two additional wines — Rock Steady Sparkling Rosé and Go Getter Chilled Red — in more than 100 Albertsons, Vons, and Pavilions stores across Southern California. All three of Sipwell’s core wines are now available in the AVP banner, joining flagship Tiny Victories Sparkling White Wine, which debuted in these stores in fall 2025.
The Sipwell wines featured in Pavilions, Vons and Albertsons stores are:
Tiny Victories Sparkling White — Made via the traditional method with naturally fermented Champagne-style bubbles, this zero sugar Brut-style sparkling white delivers fine, feisty effervescence and complex flavor. The first and only canned wine ever named to Wine Enthusiast’s prestigious “Top 100 Wines” list. Paso Robles, CA | 12.5% ABV
Rock Steady Sparkling Rosé — Also made in the traditional method, this zero-sugar sparkling rosé is fresh and crisp with aromas of red cherry, flavors of ripe strawberry and angel food cake, and a creamy, bubbly finish. Made from 100% organically farmed Pinot Noir grapes from Sonoma Coast. Wine Enthusiast Best Buy, 90 Points (April 2025) | Sonoma Coast, CA | 12.5% ABV
Go Getter Chilled Red — A light-bodied, lightly fizzy red with flavors of tart cherry, cranberry, and tangerine peel. Just enough tannin for red wine lovers, just enough bubbles to keep things interesting. Made for pizza nights, picnics, and good company. Best in Class, 2025 San Francisco Chronicle Wine Competition | Paso Robles, CA | 13.5% ABV
“The response to Tiny Victories at Albertsons, Vons, and Pavilions has been incredibly encouraging, and we couldn’t be more excited to bring Rock Steady and Go Getter to those same shelves,” said Hilary Cocalis, Founder & CEO of Sipwell Wine Co. “Southern California is our home, and having our complete portfolio available in these stores means more ways for people to find the perfect Sipwell for their moment — whether that’s a beach day, a backyard hang, or a well-earned weeknight unwind.”
This launch marks a significant expansion of Sipwell’s retail footprint in its home market. Based in Encinitas with wines crafted in Paso Robles and sourced from California’s Central and Sonoma Coasts, Sipwell continues to broaden its award-winning portfolio across California. The brand is distributed statewide by woman-owned fine wine distributor Monterey Bay Wine Company.
About Sipwell Wine Co.
Sipwell Wine Co. makes premium wine with a can-do spirit: award-winning organic wines in single-serve, infinitely recyclable cans. Founded in 2021 by wine industry veteran Hilary Cocalis, Sipwell is proud to be female-founded and Black-owned, with a mission to make wine more approachable, sustainable, and inclusive. Based in Encinitas, CA, Sipwell sources grapes from California’s Central & Sonoma Coasts, making wines that are perfect for every celebration, every adventure, and every kind of wine drinker. To find the wines at retail stores in California or ship directly to 40+ states, visit www.sipwellwine.com.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
