Startup CPG Newswire:
SAYSO Expands with Launch of New Stick Pack Line After Viral Sell-Out
PRESS RELEASE — NEWS PROVIDED BY Alison Evans for Sayso
BROOKLYN, NY (OCTOBER 2025) – SAYSO, the Brooklyn-based, women-founded beverage brand, has officially rolled out its newest innovation: SAYSO Stick Packs. Following a rapid sell-out of the Skinny Margarita Sticks in July after going viral on TikTok, the brand has restocked and expanded the line to include three additional flavors: Skinny Spicy Margarita, Dirty Martini, and the upcoming fan-favorite Espresso Martini.
SAYSO Stick Packs offer the same premium, all-natural, low-sugar cocktail and mocktail experience the brand is known for—now in an even more convenient format. Designed for the modern, on-the-go consumer, SAYSO Stick Packs make it easier than ever to enjoy bar-quality drinks anywhere, anytime. Simply mix with water, with or without spirits, stir for 30 seconds, and sip. No bar tools, no mess, no artificial ingredients.
The launch of Stick Packs was driven by direct customer feedback. “We heard from our community that while they loved the tea bag format, they wanted something even more portable and foolproof,” said SAYSO co-founder Alison Evans. “Our customers were already throwing their tea bags into ziplock bags to bring on trips or to dinner parties—so we designed a solution that makes it easier than ever to share SAYSO with friends.”
Co-founder Chloe Bergson added, “We’re always focused on listening to our customers and delivering products that fit their lifestyles. Stick Packs maintain everything people love about SAYSO—the clean ingredients, delicious flavor, and versatility—but make it even simpler to enjoy.”
After the viral launch and overwhelming demand this summer, SAYSO is expanding distribution for the Stick Packs and will be debuting them in retail doors this November with Raley’s in their Get Curious set. Additionally, the brand has exciting upcoming collaborations with the stick packs that will bring fresh, creative flavor experiences to its growing community.
SAYSO continues to lead the cocktail innovation space by creating better-for-you, sustainable drink solutions that deliver convenience without sacrificing taste. As Evans puts it, “We’re redefining how people cocktail and mocktail—from your bar cart to your carry-on.”
For more information, visit www.drinksayso.com or follow SAYSO on Instagram and TikTok at @drink.sayso for updates and upcoming product drops.
About SAYSO
SAYSO is a Brooklyn-based, women-founded beverage brand redefining how people cocktail and mocktail at home. Founded by Alison Evans and Chloe Bergson, SAYSO makes all-natural cocktail and mocktail mixers that deliver bar-quality drinks without the sugar, mess, or effort. Launched in 2022 with its signature cocktail tea bags, SAYSO offers a sustainable, easy way to craft drinks using real dried fruits, herbs, and spices. Sold online and nationwide at Sprouts Farmers Market, SAYSO recently expanded with its new Stick Pack line—an even faster, more portable way to enjoy fan-favorite flavors like Skinny Spicy Margarita, Dirty Martini, and Espresso Martini.
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