Startup CPG Newswire:
Samsāra Nutrition Launches Three South Asian-Inspired Protein Bars
PRESS RELEASE — NEWS PROVIDED BY Sravanti Balaji for Samsara Nutrition
REDWOOD CITY, Calif. (2026) — Samsāra Nutrition has released its first three flavors of South Asian-inspired protein bars: Spiced Chai, Golden Mango and Masala Peanut. The brand was founded by Sravanti Balaji, a former software engineer, who began developing the recipes during her twins’ nap windows after a postpartum chai habit prompted her to look at the protein bar category.
The bars contain 15g of protein, 7g of fiber, 0g of added sugar and are sweetened with allulose and monk fruit. Allulose is a rare sugar that the body does not metabolize as a carbohydrate, and may help moderate post-meal blood sugar response, according to a 2024 meta-analysis of clinical trials in type 2 diabetes patients (1). South Asians develop type 2 diabetes at younger ages and lower BMIs than white Europeans, according to research published in the American Diabetes Association journal Diabetes Care (2). The bars are also seed-oil-free, third-party tested for heavy metals and made at an SQF Level 3 facility.
“I’m not trying to be the South Asian protein bar. I’m trying to make a protein bar that’s actually good — that happens to taste like the flavors I grew up with,” said Balaji.
Samsāra has built an audience online through educational content covering South Asian metabolic health and Indian food culture on TikTok and Substack. The brand is currently available direct-to-consumer at samsaranutrition.com and through independent retailers including Robert’s Market (Woodside, Calif.), Last Minute Market (Montclair, N.J.) and Nature’s Way Health Foods (Connecticut). Retailers can order wholesale through Airgoods and Faire.
For more information, visit samsaranutrition.com.
About Samsāra Nutrition
Samsāra Nutrition is a protein bar brand bringing the spices and flavors of the South Asian pantry to the snack category. Samsara offers three flavors: Spiced Chai, Golden Mango and Masala Peanut. The bars contain 15g protein, 7g fiber, and 0g added sugar, with no artificial sweeteners.
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