Startup CPG Newswire:
SaltWTR™ Hydration Launches on Thrive Market
PRESS RELEASE — NEWS PROVIDED BY Sharon Miller for SaltWTR
ATLANTA, GA (NOVEMBER 2025) — SaltWTR™, the clean-label functional hydration mix formulated for everyday wellness and peak performance, is proud to announce its official launch on Thrive Market, the leading e-commerce membership platform for natural, organic, and sustainable products.
SaltWTR brings a new level of purity and functional nutrition to Thrive Market’s hydration category through its use of Kalahari Desert Salt — a naturally mineral-rich salt harvested from ancient, unpolluted underground brines in the Kalahari region of Southern Africa. Unlike modern sea salts that may be exposed to microplastics and ocean pollutants, Kalahari Desert Salt is prized for its pristine origin, clean flavor, and naturally occurring trace minerals including magnesium, potassium, and calcium.
“Thrive Market shoppers expect clean, transparent products that truly perform — and SaltWTR fits that perfectly,” said Sharon Miller of SaltWTR USA. “Our use of Kalahari Desert Salt sets us apart. It’s one of the purest, most mineral-rich salts on earth, sourced responsibly and never refined. Partnering with Thrive helps us bring this clean hydration solution to health-conscious consumers nationwide.”
Availability: SaltWTR hydration mixes are available now at ThriveMarket.com with nationwide shipping and exclusive member pricing.
About SaltWTR™: SaltWTR™ is a clean hydration brand powered by Kalahari Desert Salt and designed for modern wellness seekers. With zero sugar and nature-driven minerals, SaltWTR supports daily hydration for movement, recovery, travel, and everyday life. Founded on transparency and sustainability, SaltWTR delivers hydration the way nature intended.
Learn more: www.drinksaltwtr.com
Media Contact:
SaltWTR™ Communications
evan.miller@drinksaltwtr.com
www.drinksaltwtr.com
About SaltWTR
SaltWTR Hydration delivers clean, effective electrolyte replenishment powered by premium Kalahari Desert salt and simple, functional ingredients. Designed for active, on-the-go lifestyles, SaltWTR offers fast, great-tasting hydration without excess sugar or additives. It’s modern hydration—pure, powerful, and built for real performance.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
