Startup CPG Newswire:
RINGA® Brings Bold New Flavor to Erewhon as Tart Beverages Take Center Stage in 2027 Trend Forecast
PRESS RELEASE — NEWS PROVIDED BY Stephanie McGregor for RINGA
SEATTLE, WA (OCTOBER 2026) — RINGA®, the refreshingly different functional seltzer brand redefining everyday hydration, is bringing its signature tart-over-sweet philosophy to Erewhon markets across Southern California with the launch of its newest flavor, Passion Fruit + Chili Pepper. RINGA’s latest launch is already attracting industry attention. New Hope Network featured Passion Fruit + Chili Pepper in its 17 Natural Products Trends for 2027, highlighting the beverage under its “Acid Trip” trend, which explores consumers’ growing appetite for tart, tangy and acidic flavors.
Less Sweet. More Interesting.
In a beverage category overflowing with sweeteners, familiar flavors and functional promises, RINGA is taking a different approach: real ingredients, purposeful function and an unapologetically tart flavor profile. Boosted by organic moringa leaves, a nutrient-dense botanical, and organic apple cider vinegar, RINGA combines the bright acidity of real fruit with the earthy complexity of moringa for a refreshingly distinctive drinking experience.
Every can delivers 3 grams of prebiotic fiber, 25 calories or less and zero added sugar—all without stevia, artificial sweeteners or ingredients listed simply as “natural flavors.”
“Consumers have more beverage choices than ever, but so many taste remarkably similar,” said Stephanie McGregor, founder of RINGA. “We believe there’s room for something more interesting and RINGA is for those who want real ingredients, meaningful function and bold flavor without all the sweetness. We’re not trying to make another version of what’s already on the shelf.”
A Little Tart. A Little Heat. A Lot of Possibility.
The newest addition to RINGA’s lineup, Passion Fruit + Chili Pepper, brings together vibrant tropical fruit, lively acidity and subtle spice, an unexpected combination that reflects the brand’s willingness to challenge conventional beverage flavors. The new release joins three existing flavors: Lemon + Ginger, Elderberry + Lavender Lemonade, and Cucumber + Mint.
Made with organic, non-GMO ingredients, RINGA’s four flavors are designed for more than one occasion—equally enjoyable straight from the can as an alternative to kombucha, soda, and flavored waters, paired with bold or spicy foods, used as a mindful mixer in cocktails and mocktails or a non-alcoholic alternative.
Growing Retail Presence, Growing Recognition
RINGA’s expansion into Erewhon marks another milestone for the emerging beverage brand, which is now available in more than 400 retail locations nationwide. The timing reflects a broader shift in consumer tastes. In its 2027 natural products trend forecast, New Hope Network highlighted the growing appetite for tart, acidic and complex flavors, featuring RINGA’s Passion Fruit + Chili Pepper among products illustrating the trend. “For us, this recognition is especially meaningful because tartness isn’t a trend we decided to chase—it’s been central to RINGA from the beginning,” added McGregor. “Seeing consumers become more adventurous with flavor reinforces what we’ve believed all along: a beverage doesn’t need to be sweet to be delicious.” Consumers can find RINGA at participating retailers nationwide, including Erewhon locations across Southern California, or visit drinkringa.com to locate a store.
About RINGA®
Founded in 2023 and based in Seattle, Washington, RINGA® creates premium, multifunctional seltzers made with thoughtfully selected organic, non-GMO ingredients, including moringa and apple cider vinegar. With an unapologetically tart flavor profile, 3 grams of prebiotic fiber and zero added sugar, RINGA offers a refreshingly different approach to everyday hydration. Available in more than 400 stores nationwide and online through Amazon, RINGA is on a mission to make mindful living more flavorful. Learn more at drinkringa.com, follow @drinkringa or contact hello@drinkringa.com. RINGA®. It’s for life.
About Erewhon
Erewhon is an independent, family-owned Certified B Corporation and Certified Organic Retailer with 14 locations across Southern California. Since 1968, Erewhon has been providing organic, ethically sourced foods to the communities it serves. It’s committed to sourcing high-quality, nutrient-dense products, backing local growers and brands, and supporting the environment.
Recognized for uncompromising quality standards, exceptional customer service, and chef-driven prepared foods, Erewhon sustains a community centered in caring, curiosity, and positive change. For more information, visit erewhon.com.
Media Contact: RINGA® | hello@drinkringa.com | drinkringa.com
About RINGA®
Founded in 2023 and based in Seattle, Washington, RINGA® creates premium, multifunctional seltzers made with thoughtfully selected organic, non-GMO ingredients, including moringa and apple cider vinegar. With an unapologetically tart flavor profile, 3 grams of prebiotic fiber and zero added sugar, RINGA offers a refreshingly different approach to everyday hydration. Available in more than 400 stores nationwide and online through Amazon, RINGA is on a mission to make mindful living more flavorful. Learn more at drinkringa.com, follow @drinkringa on social, or contact hello@drinkringa.com.
RINGA®. It’s for life.
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