Startup CPG Newswire:
RIND Launches Vegan Bleu Crumbles
PRESS RELEASE — NEWS PROVIDED BY Greg Langel for RIND
BROOKLYN, NY (August 5, 2025) – RIND by Dina & Joshua announces the launch of new Bleu Crumbles made with real roqueforti cultures. This versatile, new plant-based offering features a tangy, bleu cheese flavor and creamy consistency, and is also meltable, making Bleu Crumbles the perfect addition to salads, dips, burgers, sandwiches, baked goods, and more.
Like RIND’s other artisanal vegan cheeses, Bleu Crumbles are dairy-free, gluten-free, cholesterol-free, and allergen-free. In fall 2025, they will receive Kosher Pareve certification. Available in 4-oz. containers, the MSRP is $5. Bleu Crumbles are also available for foodservice.
RIND co-founder Dina DiCenso says, “We’re excited to finally introduce this new vegan product to the market. We have long wanted to sell a version of our award-winning Bleu cheese in crumble format—using real mold cultures rather than relying on natural flavors and colorings such as spirulina and beta-carotene that are employed by other plant-based brands. The authentic flavor and texture of our mold-fermented bleu crumbles elevates our product to a new level in the plant-based category.”
About RIND
Founded in 2017 by Dina DiCenso and Joshua Katcher, RIND by Dina & Joshua is a WBENC-certified and LGBTQ-owned, multi sofi™ award-winning brand that has quickly raised the bar on plant-based cheese with soft-ripened, French-style cheese. RIND’s state-of-the-art cheese cave in the historic Brooklyn Army Terminal is the first authentic vegan cheese cave in North America and New York City’s only dedicated vegan cheese cave. In addition to cave-aged vegan cheeses, RIND produces vegan cheese spreads and Veggie Underground, the first and only plant-based slices and shreds on the market to feature real veggie purée as one of the primary ingredients.
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