Startup CPG Newswire:
Righteous Felon Craft Jerky Hits the gas on the getaway car, Expands Retail Presence & Dominates Holiday Gifting Season
PRESS RELEASE — NEWS PROVIDED BY Collin Phelan for Righteous Felon Craft Jerky
West Chester, PA (November 18, 2024) — Righteous Felon Craft Jerky, the notorious purveyors of flavor-packed, all-natural meat snacks, is blowing the doors off conventional snacking once again. With a heist-level expansion into retail heavyweights like Wawa, Costco, Thrive Market, Hy-Vee, Tractor Supply Company, and Amazon Prime, Righteous Felon now has its contraband stocked in over 10,000 locations nationwide. More stores mean more taste buds tempted, and more folks on the run for their next hit of artisanal jerky meat snacks.
The Holiday season has historically been RF’s busiest time of the year, and they’ve doubled down in 2024 – bringing in over 20 new warehouse employees from West Chester University to assist with fulfillment, and expanding their Gift Bundle Offerings on both Amazon Prime and RighteousFelon.com. The perennial top seller – Righteous Felon’s “The Whole Shebang” gift collection is on the most-wanted list, delivering a tantalizing array of nine different jerky flavors, three Biltong varieties, and four meat sticks—all wrapped in a custom Righteous Felon Gift Bag. It’s the perfect getaway package for snack bandits looking to surprise and delight this festive season.
“Our mission has always been to break rules and redefine what a meat snack could be—real ingredients, one-of-a-kind recipes, and unforgettable experiences,” says Brendan Cawley, Founder & CEO of Righteous Felon. “We’re humbled and honored to be part of holiday tables and gift-giving traditions coast-to-coast, and our whole team lean’s in and take’s pride in banding together to make a positive impact on hundreds of thousands of households each holiday season.”
Righteous Felon, which started in Cawley’s kitchen in 2012, has been operating for 12 years, and 2024 has been a breakout performance—surging over 120% in growth with plans to leave an even larger trail of flavor in 2025. The continued explosion of Righteous Felon’s fanbase is a testament to the demand for better-for-you, flavor-packed snacks that push boundaries and challenge the status quo.
For more daring tastes and culinary contraband, visit www.righteousfelon.com.
About Righteous Felon
West Chester, PA’s finest craft jerky syndicate, Righteous Felon has been smuggling high-quality beef jerky, meat sticks, and biltong made from all-natural ingredients and rebellious flavors since 2011. From their lab to your stash, they’re dedicated to breaking snacking norms with flavors that favor the bold.
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