Startup CPG Newswire:
RICA Cold Brew Named Official Coffee Partner of the Florida Panthers, Expands Retail Distribution Ahead of 2027 Latte Launch
PRESS RELEASE — NEWS PROVIDED BY Kevin Wellis for RICA Cold Brew
ATLANTA, GA (October 2026) — RICA Cold Brew, an Atlanta-based ready-to-drink coffee brand is now the Official Coffee Partner of the NHL’s Florida Panthers. The multi-year partnership went live with the start of the 2026-27 season at Amerant Bank Arena in Sunrise, Florida.
Fans can buy RICA in every suite, at concessions across the arena, and at two RICA-branded concourse kiosks. Every bar in the building also uses RICA for espresso martinis and coffee cocktails. The brand runs a sampling booth at every home game, airs on the arena’s in-game TV network, and has its own in-game feature, the “Run, RICA, Run!” can race, which triggers an arena-wide BOGO offer.
“Conner and I started RICA because the canned cold brew we drank every day was weak and watery, and it never had the caffeine kick we wanted,” said Kevin Wellis, co-founder of RICA. “Putting it in front of a full arena every home game is the fastest way we know to show people what Mexican coffee tastes like.”
RICA launched online in April 2026. Its flagship Mexican Dark Roast is brewed from beans grown in the volcanic highlands of Chiapas and sourced from more than 2,000 family farms. Only 2% of the world’s coffee is grown in Mexico, and RICA is the only ready-to-drink cold brew brand using 100% Mexican single-origin beans. Each 12 oz can has 250mg of naturally occurring caffeine, 0g sugar and 5 calories, with flavor notes of dark chocolate and maple.
In January 2027, RICA will add two cold brew lattes: Chiapas Chocolate and Veracruz Vanilla. Both are made with lactose-free milk, real cocoa or vanilla, and Mexican agave. Both lattes will contain 250mg of caffeine, 70 calories and 5g of protein per can.
RICA is available at ricacoldbrew.com and on Amazon. Retail and distribution inquiries can go to info@ricacoldbrew.com.
About RICA Cold Brew
RICA Cold Brew is an Atlanta-based ready-to-drink coffee brand on a mission to put Mexican coffee on the map. Co-founders Kevin Wellis and Conner Young launched RICA in April 2026 after finding most canned cold brew on the market weak and low on caffeine. RICA is the only ready-to-drink cold brew brand using 100% Mexican single-origin beans, grown in the volcanic highlands of Chiapas and sourced from more than 2,000 family farms. Each 12 oz can of RICA’s Mexican Dark Roast has 250mg of naturally occurring caffeine, 0g sugar and 5 calories, with flavor notes of dark chocolate and maple.
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