Startup CPG Newswire:
RE-ROUTE LAUNCHES GROUNDING SOURS, THE FIRST PLANT-BASED, HARD SOUR SUPPLEMENT DESIGNED AS A SENSORY GROUNDING TOOL FOR OVERWHELM
PRESS RELEASE — NEWS PROVIDED BY Allison Zaluski for Re-Route
ST. PETERSBURG, FL (JULY 2026) — Re-Route wellness has officially announced the launch of Grounding Sours, a first-of-its-kind hard sour candy supplement created to be a pocket-sized sensory grounding tool for anyone whose brain just won’t quiet down.
Vegan, gluten-free, and unapologetically sour, Grounding Sours are formulated with Holy Basil, L-Theanine, and a plant-powered mushroom blend. But the real magic is the sour itself: an intense burst of flavor designed to snap attention back to the present moment and re-route the spiral.
“I built this product because I needed it,” said Allison Zaluski, Founder and CEO of Re-Route. “I know what it’s like to have to stop what you are doing because your body went numb, fingers clenched, and heart-rate racing. Grounding Sours started as my own ritual as I would use something small, sour, and immediate I could reach for in the moment. Now it’s a whole community”.
Grounding Sours arrive at a moment when consumers are actively seeking functional, better-for-you confections that fit into real life without needing powders to mix, pills to swallow, or routine to overhaul. Just a supplement that meets you exactly where you are: in the car, in the meeting, in the scroll.
The launch builds on serious momentum for the St. Petersburg-based brand as they continue to expand through local shops, TikTok Shop, and trade shows around the country.
“Wellness shouldn’t have to be clinical and boring,” Zaluski added. “It can be empowering, inspiring, and loud. I want to show people that they can overcome anything they put their mind to, as I did myself”.
Grounding Sours are available now at reroutewellness.com and on TikTok Shop with the 3-pack bundle as the brand’s hero offer.
Media Contact:
Allison Zaluski, Founder & CEO
Re-Route LLC
allison@reroutewellness.com | reroutewellness.com
About Re-Route
Re-Route was created by Allison Zaluski, who after dealing with a panic disorder wanted to inspire and empower others to believe that they can overcome anything they put their mind to. When her spirals felt impossible to outrun, her therapist taught her to eat something sour to snap her back into the moment, which became her anchor. This is how Grounding Sours were born, and the future of Re-Route with additional coping tools and wellness products to empower others to fuel their peace.
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