Startup CPG Newswire:
Ramen Bae Launches Protein Ramen and Ramen Toppings in Target Stores Nationwide
PRESS RELEASE — NEWS PROVIDED BY Pooja Bag for Ramen Bae
SAN FRANCISCO, CA (OCTOBER 2026) — Ramen Bae, the Bay Area food brand making better-for-you ramen products, today announced its launch in most Target stores across the U.S. Target guests can now find Ramen Bae’s Protein Ramen, with up to 28 grams of protein per serving, alongside its line of Dried Ramen Toppings in the International Foods aisle at participating Target locations and on Target.com.
Ramen Bae was founded in 2023 by Jon Lam, who leads the company as CEO. Jon started the company because he always wanted more ramen toppings, but couldn’t find any to buy, so he made his own. The company’s first product, the Classic Dried Ramen Toppings Seafood Mix, quickly went viral as ramen lovers on TikTok and Instagram discovered they wanted the same thing. Jon built a large social media following, and Ramen Bae has since served more than 400,000 customers. Jon then set out to make a better-for-you ramen to fuel active lifestyles, which became the Protein Ramen line launched in December 2025.
Protein Ramen delivers up to 28 grams of protein and about 300 calories per serving, with 6 grams of fat or fewer. The noodles are air-dried rather than fried. They contain pea protein, vital wheat gluten, and buckwheat flour at the perfect ratio to add protein while maintaining a chewy bite. Target guests will find Protein Ramen in 3-packs that are exclusive to Target, in four flavors: Chicken Soup, Original Stir Fry, Korean Spicy Chicken Stir Fry, and Teriyaki Chicken Stir Fry.
Dried Ramen Toppings let ramen lovers upgrade any bowl in seconds, adding veggies, protein, fiber, and flavor without extra prep. Target will carry two topping mixes in resealable, 6-oz bags: Seafood and Spicy Garlic. Each bag contains 30+ servings.
The Target launch anchors a broader retail push for the brand. “When I was packing boxes for our very first order of seafood ramen toppings, I never imagined we’d end up on Target shelves,” said Lam. “Our customers are always asking where they can find us in person. Target is the perfect partner to bring Ramen Bae to them nationwide, with its focus on emerging brands, wellness and trending flavors.” Ramen Bae expects to be in roughly 2,500 retail doors by the end of 2026, with additional retail partners planned for 2027.
About Ramen Bae
Ramen Bae is a bootstrapped San Francisco food brand on a mission to grow the ramen category with innovative, better-for-you products. Its two product lines, Protein Ramen and Dried Ramen Toppings, are made for people who love ramen but want it to be a functional, complete meal. Ramen Bae has served more than 400,000 customers. Learn more at theramenbae.com and follow @theofficialramenbae on Instagram and TikTok.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
