Startup CPG Newswire:
Purely Sprouted Wins Walmart’s Coveted “Golden Ticket” at Open Call 2025
PRESS RELEASE — NEWS PROVIDED BY Sandra Knauer for Purely Sprouted
OJAI, CA — (OCTOBER 2025) — Purely Sprouted, the innovative sprouted snack brand from Pure Simple Foods, has been awarded Walmart’s prestigious “Golden Ticket” at the retailer’s 2025 Open Call event. The achievement marks a major milestone for the Ojai, California-based company and opens the door to distribution across Walmart’s 4,600+ stores nationwide.
Out of nearly 7500 initial applicants and 750 brands that presented in Bentonville this week, only a select few received the Golden Ticket—Walmart’s commitment to bring products to their shelves.
“We’re so excited and very grateful,” said Kelley Scanlin, Founder and CEO of Pure Simple Foods. “This has been our mission from day one: to make truly nourishing food accessible to everyone, not just those who shop at specialty stores. Walmart serves close to 90% of American households, and this partnership means sprouted snacks can now reach millions of families across the country.”
The Golden Ticket was awarded following Scanlin’s presentation at Walmart’s brand-new auditorium in Bentonville, where she pitched the company’s line of sprouted super snack mixes. The event, attended by Walmart CEO Doug McMillon, Yellowstone actor Cole Hauser, and Steuart Walton, Walmart Board Member and grandson of Sam Walton, represents one of the retail industry’s most competitive opportunities for emerging brands. Purely Sprouted stood out for several key differentiators:
American Manufacturing: All products are made in Pure Simple Foods’ certified facility in Ojai, California
Clean Label Promise: Non-GMO verified, plant-based, with no artificial ingredients
Unique Process: Sprouting unlocks nutrients and improves digestibility
Female-Founded: Led by entrepreneur Kelley Scanlin since 2015
Proven Track Record: 2025 Startup CPG Shelfie Award finalist, QVC appearances, and existing presence on Walmart.com
“When the largest retailer in the country prioritizes health, everyone wins,” added Scanlin. “This isn’t just about our company—it’s about making food that heals, not harms, available to people everywhere.”
The company joins an elite group of brands selected through Open Call, a program Walmart created to discover innovative American-made products and support U.S. manufacturing. “We’re proud to take the first step in what we hope will be a lasting partnership with Walmart. As a newly accepted first-party (1P) vendor, our products will debut on Walmart.com, paving the way for a broader relationship in the years ahead”, says Scanlin.
For more information about Purely Sprouted, visit www.purelysprouted.com.
Media Contact:
Sandra Knauer
sandra@puresimplefoods.com
About Purely Sprouted
Purely Sprouted is Nature’s Sprouted Super Snack—elevating your routine with superfood power. Our sprouted almonds, cashews, walnuts, pumpkin seeds & sunflower seeds are packed with natural protein, fiber & vital nutrients. Plus satisfying Super Snack Mixes for on-the-go fuel.
As a woman-founded brand, we’re devoted to clean label nutrition: verified Non-GMO, plant-based, with no artificial colors, preservatives or additives. Transparency drives us—we passionately promote sprouting because it unlocks enhanced nutrition & digestibility.
Clean ingredients. Conscious choices. Pure nutrition.
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