Startup CPG Newswire:
Positive Beverage Expands its West Coast Reach Adding All 18 Harvest Food Stores in the State of Washington
PRESS RELEASE — NEWS PROVIDED BY Kate Franklin for Positive Beverage, LLC
NEWPORT BEACH, CA (2025) — Positive Beverage, the health-conscious beverage company known for its flavorful hydration and energy drinks, proudly announces the expansion of its Positive Energy and Positive Hydration product lines into all 18 Harvest Foods locations across Washington state. This milestone marks continued West Coast growth for the brand, following successful launches in Southern California through Vons and in Oregon via New Seasons. With this latest partnership, Positive Beverage now has products in over 2,100 stores nationwide.
To support this expansion and further ensure widespread availability in Washington and Oregon, Positive Beverage has teamed up with United Natural Foods Inc. (UNFI) as its distribution partner. “The heightened awareness and focus surrounding food and beverage ingredients make 2025 the perfect time for Positive Beverage to step into the spotlight and unveil the newly reformulated Positive Hydration and Positive Energy lines,” said Shannon Argyros, CEO and Co-Founder. “We’re seeing an influx of consumers who want to take responsibility for their health and understand what’s on product labels. Positive Beverage is here to help shoppers make better, informed choices.”
Both product lines are free from sugar, sucralose, aspartame, artificial preservatives, and dyes—meeting the rising demand for functional beverages without compromising taste. Regional broker Grass Roots Marketing played a pivotal role in securing the authorization with Harvest Foods, helping to accelerate Positive Beverage’s footprint in the Pacific Northwest. “Grass Roots Marketing is proud to represent this best-in-class energy and hydration beverage,” said Rody Oueis, CEO-VP of Sales Pac NW. “In just over 60 days, our team has helped Positive Beverage gain over 600 new PODs in the Pacific Northwest and Northern California. This is a truly game-changing beverage, and retail feedback confirms its potential to be a category leader.”
With growing momentum and a commitment to ingredient transparency, Positive Beverage continues to spread its mission of delivering clean, great-tasting beverages to health-conscious consumers—one store shelf at a time.
About Positive Beverage
Positive Beverage, LLC is a certified women-owned company committed to providing zero calorie, zero sugar, functional beverage options that support overall wellness and benefits families, fitness enthusiasts, first responders, the sober curious and anyone looking to stay hydrated. Our mission has resonated with consumers, and the company has seen significant growth since its inception. With both WOSB and WEBNC certifications, Positive Beverage will continue its dramatic growth trajectory and make a positive impact on the health and wellness of consumers across the country, while also supporting charitable organizations with the community to create lasting, positive change.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
