Startup CPG Newswire:
Periods Are Now in the Beverage Aisle: The Cycle Launches Nationwide at Sprouts Farmers Market
PRESS RELEASE — NEWS PROVIDED BY Anastasia Sartan for The Cycle
LOS ANGELES, CA (MAY 2026) — Women’s health is stepping out of the supplement aisle and into the mainstream beverage set. The Cycle, the world’s first ready-to-drink beverage brand made for periods, perimenopause, and menopause, today announces its nationwide launch in Sprouts Farmers Market with four phase-specific drinks — Pre-Period Comfort, Period Comfort, Peri Comfort, and Meno Comfort. The launch arrives just days after The Cycle was named Most Innovative Beverage Brand at Beverage Forum 2026, beating finalists from across the entire beverage industry.
For decades, periods and menopause have been treated as niche, clinical, or taboo — relegated to pills, powders, and pharmacy back shelves. The Cycle’s Sprouts launch and Beverage Forum win, announced April 28 in Los Angeles via the Lightning Pitch Slam, signal a shift. Women’s cycles are now a mainstream beverage category, not a supplement-aisle conversation.
“Seeing our four drinks land in Sprouts stores nationwide, in the main beverage cooler, is a cultural moment,” says Anastasia Sartan, founder and CEO of The Cycle. “Winning Most Innovative at Beverage Forum says something bigger than our company. The beverage industry is ready to put women’s cycles on the shelf next to kombucha and cold brew, where they belong.”
A drink for every phase of the cycle
Each drink is built on The Cycle’s proprietary base of Himalayan Holy Fruit (sea buckthorn) — a rare natural source of bioavailable Omega-7 and Vitamin C — layered with phase-specific botanicals traditionally used in women’s wellness. All four are non-sparkling, caffeine-free, with zero added sugar and no artificial colors, sweeteners, or preservatives.
Pre-Period Comfort — fruit-forward, for the luteal phase. With Chaste Berry, Cramp Bark, Shatavari, Dandelion, Ginger.
Period Comfort — bright and tropical, for menstruation. With Nettle, Raspberry Leaf, Lemon Balm, Motherwort.
Peri Comfort — daily support for perimenopause. With Black Cohosh, Maca, Motherwort, Inositol, Nettle.
Meno Comfort — an everyday ritual for menopause. With Sage, Hops, Lemon Balm, Turmeric, Glycine.
Founded by Anastasia Sartan, a tech entrepreneur and former Director of Product at Snapchat, The Cycle was built out of her own search for period relief in the beverage aisle. She turned to sea buckthorn, an ingredient from her Eastern European childhood, and partnered with women herbalists.
“Women don’t experience their cycle as a single event — we move through chapters,” Sartan says. “These drinks meet each phase with something that tastes good, works, and treats your cycle like the human experience it is.”
Beginning May 2026, all four drinks are available at Sprouts Farmers Market nationwide, at Lazy Acres, Happier Grocery (NYC), Anima Mundi, select independent natural grocers, and at onthecycle.com. SRP: $4.99–$5.99 per 12oz can.
About The Cycle
The Cycle is the world’s first ready-to-drink beverage brand made for periods, perimenopause, and menopause — the full arc of a woman’s cycle. Formulated with bioactive Omega-7 from Himalayan Holy Fruit and phase-specific botanicals, The Cycle delivers plant-powered, science-backed support for hormonal health in a format women actually want to drink. Founded by Anastasia Sartan in Los Angeles, the brand is on a mission to make women’s wellness visible, accessible, and worthy of space on every shelf.
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