Startup CPG Newswire:
Parent-Founded Organic Kids’ Snack Brand But Butter Sells Out First Production Run and Rapidly Expands Retail Presence
PRESS RELEASE — NEWS PROVIDED BY Emily Segal for But better
MIAMI, FL (October 2026) — But Better, a Miami-based, family-owned organic kids’ snack brand, is celebrating rapid growth following its launch in February 2026. After selling out its entire first production run much faster than anticipated, the brand has continued to experience strong demand, receiving a wave of pre-orders from families eager to get their hands on its snacks.
Founded by parents who wanted healthier, more convenient snack options for their own children, But Better began as a simple idea in a family kitchen.
“We started in our own kitchen, making snacks for our own kids because we couldn’t find truly healthy options that we felt good about giving them. So we bought a freeze dryer and started experimenting at home. We began sharing our creations with friends, family, and neighbors, and the response was incredible. Everyone loved them, and that’s when we knew we were onto something,” shared the founders of But Better.
What started as a homemade snack quickly evolved into a brand with a mission to make healthier snacking simple and fun for families everywhere.
Each But Better snack is made with just three ingredients: one fruit, one vegetable, and moringa, a nutrient-rich superfood. The snacks are USDA Organic, Non-GMO, vegan, and gluten-free, with no added sugar, oils, or preservatives. Using a freeze-drying process, the brand creates light, crunchy snacks that make fruits and vegetables exciting for little ones.
Since its launch, But Better has expanded into more than 40 retail locations, including specialty grocery stores, children’s boutiques, and wellness-focused retailers, with a growing presence in South Florida and beyond.
With strong consumer demand, expanding retail partnerships, and continued investment in growth, But Better is focused on bringing its snacks to more families nationwide.
As the brand continues to grow, its mission remains the same: to make clean, nutritious snacking something kids genuinely love and parents can feel good about.
About But Better
But Better is a Miami-based, family-owned snack brand founded by parents on a mission to make healthier snacking fun and delicious for kids. Its USDA Organic, freeze-dried snacks contain just three ingredients: one fruit, one vegetable, and moringa, with no added sugar, oils, or preservatives.
Since launching in February 2026, But Better has seen incredible demand, selling out its first production run much faster than expected and receiving a wave of pre-orders from eager families. Now available in over 40 retail locations, But Better continues to grow while making clean, nutritious snacking simple and exciting for little ones.
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