Startup CPG Newswire:
Once Upon a Coconut Launches Limited-Edition Pink Can to Support National Breast Cancer Foundation
PRESS RELEASE — NEWS PROVIDED BY Mick Olinik for Once Upon A Coconut
ORLANDO, FL (SEPTEMBER 2026) — Once Upon a Coconut, the premium coconut water brand known for great-tasting hydration and its commitment to giving back, is supporting Breast Cancer Awareness Month 2026 with the return of its limited-edition pink can benefiting National Breast Cancer Foundation, Inc.® (NBCF). From October 1 through December 31, purchases of the limited-edition pink cans will support NBCF’s mission of early detection, education, and services for women and families affected by breast cancer. The cans will be available at OnceUponACoconut.com and select retailers nationwide.
The campaign follows Be the Change Day on September 29, an annual company tradition in which employees step away from their everyday work to dedicate time to making a difference in their communities, reflecting the brand’s broader belief that positive impact should be part of the business itself rather than a separate initiative.
“Giving back is deeply personal to me, and it has been part of the heart of Once Upon a Coconut from the beginning,” said John Chiorando, CEO of Once Upon a Coconut. “My daughter Nina’s battle with cancer changed our family and company forever. She taught us what courage looks like, how much kindness matters, and how precious our time with the people we love truly is. Being able to honor her by helping other families facing cancer means more to us than we can put into words. As our company grows, our hope is that we can help more families feel supported, cared for, and a little less alone during the hardest days of their lives.”
The campaign builds on Once Upon a Coconut’s broader commitment to positive impact, which includes donating 10 percent of profits from every case sold to nonprofit organizations. Professional basketball player and Once Upon a Coconut ambassador and investor Sophie Cunningham helped bring early visibility to the initiative in August, carrying the limited-edition pink can during Pink for Purpose Night.
The limited-edition pink can will be available October 1 through December 31, 2026, at select retailers nationwide and at OnceUponACoconut.com while supplies last.
To learn more about Once Upon a Coconut and its commitment to giving back, visit OnceUponACoconut.com. To learn more about National Breast Cancer Foundation and its programs, visit NationalBreastCancer.org.
About Once Upon a Coconut
Once Upon a Coconut is a premium coconut water brand redefining hydration with bold flavors, clean ingredients, and a mission-driven approach. Launched in 2020, it sources young green coconuts from Vietnam, packaged in eco-friendly aluminum cans. Available in over 12,000 stores nationwide, on Amazon, and at OnceUponACoconut.com, the brand donates 10% of profits from every case sold to nonprofits, including National Breast Cancer Foundation. The brand’s Health & Wellness Board includes Gary Brecka and Ben Greenfield. Backed by investors including Daymond John, Rob Gronkowski, and Sophie Cunningham. Visit OnceUponACoconut.com.
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