Startup CPG Newswire:
Once Upon a Coconut Becomes The Official Coconut Water of Major League Pickleball
PRESS RELEASE — NEWS PROVIDED BY Mick Olinik for Once Upon A Coconut
ORLANDO, FL (APRIL 2025) Once Upon a Coconut, a coconut water brand offering beverages with naturally occurring electrolytes, has entered into a multi-year agreement to serve as the official coconut water of Major League Pickleball (MLP). Through this partnership, the brand’s products will be available to attendees and athletes at MLP’s 10 regular season events, mid-season tournament, playoffs, and the MLP Cup in November.
The 2025 MLP season begins in Orlando, Florida, from April 24–27 and runs through August, concluding with the 2025 MLP Finals in New York City. A separate event, the MLP Cup, will be held in November. During these events, Once Upon a Coconut will provide beverages for players and fans, and highlight its focus on hydration and community support.
“We’re thrilled to partner with Major League Pickleball, a league that reflects energy, competition, and excellence—values that Once Upon a Coconut shares,” said John Chiorando, CEO of Once Upon a Coconut. “We’re excited to bring our coconut water to an even broader audience, offering a healthy, delicious alternative to sugary sports drinks.”
Once Upon a Coconut sources its coconut water from young green coconuts in Vietnam and offers it in a variety of flavors: Premium, Pineapple, Chocolate, Watermelon, Blueberry, and Energy. The company uses aluminum cans for packaging and has partnered with Greenspark to plant one tree for every case sold. Additionally, it donates 10% of profits to nonprofit organizations such as the Down Syndrome Foundation of Florida and the National Alliance on Mental Illness (NAMI) as part of its broader community engagement efforts.
About Once Upon a Coconut
Once Upon a Coconut is a coconut water brand focused on providing natural hydration and supporting community initiatives. Founded in 2020, the brand sources young green coconuts from Vietnam and packages them in aluminum cans as part of its sustainability efforts. It offers six flavors—Premium, Pineapple, Chocolate, Watermelon, Blueberry, and Energy—and is available in more than 6,000 retail stores across the U.S., as well as on Amazon and the company’s website.
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