Startup CPG Newswire:
OHME! Launched Nationwide at Urban Outfitters
PRESS RELEASE — NEWS PROVIDED BY Jenny Yue for OHME! FOODS
VANCOUVER, BC (AUGUST 2025) — OHME! Foods, the Canadian, female-founded, AAPI-owned snack brand, is celebrating a major milestone — its newest SKU, the Blueberry Yogurt Crunch, is now available at Urban Outfitters US both in retail and online.
Launched just three months ago, the Blueberry Yogurt Crunch has quickly become one of OHME!’s most popular products. Made in Canada with clean, simple ingredients, it blends real blueberries and creamy yogurt into a light, crispy snack that bridges indulgence and wellness — with no added sugars, artificial flavors, or preservatives.
“We created the Blueberry Yogurt Crunch to be as exciting as it is nourishing,” says Jenny Yue, Co-Founder of OHME! Foods. “Seeing it on shelves at Urban Outfitters is surreal. It’s proof that small, independent brands can dream big and connect with audiences far beyond their hometown.”
The Urban Outfitters launch marks OHME!’s first major U.S. retail expansion. Shoppers can now find the Blueberry Yogurt Crunch in select Urban Outfitters locations nationwide, as well as on UrbanOutfitters.com, bringing OHME!’s signature crunch to a new wave of health-conscious snack lovers.
Founded by Jenny and Han Yue, OHME! Foods was born from a personal journey toward healthier living after the pandemic. What began as a search for a better breakfast topping evolved into a full-fledged snack company that has expanded into 200+ retail locations across Canada in under two years — all while remaining completely bootstrapped.
“Our mission has always been to make healthy snacks that people are genuinely excited to eat,” adds Yue. “Urban Outfitters is such a unique partner because their audience appreciates products that are both innovative and lifestyle-driven — exactly what OHME! is about.”
With the Urban Outfitters launch, OHME! continues to build momentum, expand its footprint, and develop new flavor innovations that keep snacking both clean and crave-worthy.
About OHME! Foods
OHME! Foods is a Canadian, female-founded, AAPI-owned snack brand redefining healthy eating with innovative freeze-dried fruits and yogurt crunches. Founded by former health IT professionals Jenny and Han Yue, the company was inspired by a personal journey toward healthier living after the pandemic. Made in Canada with clean, simple ingredients and no added sugars or preservatives, OHME!’s snacks blend indulgence and wellness. In its first year, the bootstrapped brand expanded to 200+ Canadian retailers and generated nearly half a million in revenue in its first year.
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