Startup CPG Newswire:
Nose Dive Expands Categories with the Launch of Its Room Mist Collection
PRESS RELEASE — NEWS PROVIDED BY Tanner James for Nose Dive
MINNEAPOLIS, MN (MAY 2026) — Nose Dive, the intentional apothecary brand built around the power of scent to anchor memory and emotion, today announces the launch of its Room Mist Collection— a category expansion that brings Nose Dive’s signature fragrance philosophy beyond the candle and into the living space itself.
The collection debuts with four new scents: Soft Petrichor, Golden Musk, Desert Wood, and Homesick. Each is crafted with fine-fragrance oils and housed in a bottle designed to live on display—at home in a bedroom, bathroom, or linen closet, wherever a signature scent takes root.
“Scent is one of the most direct routes to memory,” the brand notes in its founding ethos. “We wanted to create something you could reach for every morning, every evening—a ritual that makes a room feel yours unmistakably,” says Tanner Clausen, founder at Nose Dive.
The Scents:
Soft Petrichor: Storm clouds pass, and the windows stay open. Soft Petrichor evokes damp earth and cool mineral air — the quiet stillness that lingers after the rain.
Golden Musk: A warm glow settles over everything. Golden Musk blends subtle sweetness and smooth woods into a space that feels intimate, refined, and softly radiant. A scent that feels like an extension of you.
Desert Wood: The essence of a green, lush desert shimmers in the warm air. Desert Wood evokes wide horizons and the calm heat of a landscape in bloom — sun-warmed earth, drifting florals, and endless sky.
Homesick: Creamy sandalwood and glowing amber wrap the room in quiet warmth. Homesick feels like a memory suspended in the air — comforting, intimate, and softly familiar in a way that lingers.
The Nose Dive Room Mist Collection is available now at nosedivescents.com. Each mist retails at $38 and is available in four scents: Soft Petrichor, Golden Musk, Desert Wood, and Homesick.
All formulas are crafted with fine-fragrance and essential oils and are vegan, paraben-free, and sulfate-free. The collection is safe for use on linens, fabrics, and in pet-friendly homes. Each 4 oz / 120 ml bottle is designed for display as well as daily use—misted into the air or onto soft surfaces as part of a morning or evening ritual.
About Nose Dive
Nose Dive was created with the belief that scent is more than fragrance—it’s memory, mood, and ritual wrapped into one. By pairing thoughtful design with complex, layered fragrance notes, we craft pieces that don’t just sit in your space—they set the tone for it. Every vessel, every name, and every burn is about sparking connection: between you and your home, between scent and memory, between ritual and joy.
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