Startup CPG Newswire:
NOON WORLD Launches Into 878 Target Doors
PRESS RELEASE — NEWS PROVIDED BY Jane Kate Wong for NOON WORLD
NEW YORK, NY (JUNE 2026) — The New York-based cognitive wellness company, NOON WORLD, is now available in 878 Target stores across the United States, a national retail placement achieved 18 months after launch.
The Next Gen Specs
NOON WORLD’s first-to-market patent-pending dual-layer gummy construction delivers
high-concentrate 10:1 extracts— purpose-built to protect bioactives and enable faster release for more immediate results. Think of the efficacy of a soft gel, but a gummy. Clean, vegan, and sugar-free.
The company was built at the intersection of design, science, and technology, with
formulations and an experience to match. Each of its core SKUs is a precise adaptogenic,
nootropic mushroom superblend that maximizes the synergistic effects of each ingredient.
FOCUS — Natural caffeine, B-Vitamins and Lion’s Mane for clean, sustained energy. No crash. CHILL — A 7-mushroom blend for daily stress support and mental peace. SLEEP — Valerian root, Ashwagandha, Magnesium glycinate, Reishi and GABA for deep, restorative rest.
“We spent years building tools to optimize the body and overlooked the most
important asset we have: the mind. NOON WORLD starts there — with the most
immediate tool we could engineer. A supplement you can actually feel, as the
first step into a broader universe in cognition. Natural, precise, and powerful
enough to change what you thought was possible”, shared Jane Kate Wong, Co-Founder and CEO, NOON WORLD.
Simplifying the Protocol
We have spent decades creating systems and protocols for physical health, resulting in a generation running on empty— overstimulated, under-recovered, reaching for another coffee at 3pm. NOON WORLD was built for what comes next: cognitive wellness that actually fits your life. No stack. No ritual that requires a calendar invite. Just two gummies, formulated with the kind of precision that disappears into the background and lets you show up fully for the day in front of you.
NOON WORLD joins Target’s supplement assortment, a placement that signals a broader shift: cognitive wellness is emerging as a category of its own, one closely watched by serious retailers, investors, and consumers.
SLEEP, FOCUS, and CHILL are available now at Target stores nationwide and at noon.world.
noon.world · @itsnoon.world
About NOON
NOON is a next-gen cognitive wellness company that melds neuroscience with plant science to create powerful functional delights for your best mind and mood. Their mission is to help people unlock their full potential by nurturing their greatest asset— the mind.
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