Startup CPG Newswire:
Noodo Bone Broth Tomato Sauce is Launching in 1,000 Target Stores Nationwide
PRESS RELEASE — NEWS PROVIDED BY Sophie Romano for Noodo
FAIRFIELD, CT (OCTOBER 2026) – Noodo, the pasta sauce brand behind the first-of-its-kind bone broth tomato sauce, is now available in 1,000 Target stores nationwide. Shoppers can find all three varieties—Smooth Tomato Sauce, Smooth Vodka Sauce, and Chunky Tomato Sauce—in the pasta sauce aisle, marking a major milestone for a brand that launched just six months ago.
The Target rollout brings Noodo’s clean-ingredient sauces to more households as consumers increasingly seek functional foods without sacrificing convenience or flavor.
Founded by solo female entrepreneur Liana Krasnow, Noodo was inspired by her lifelong connection to Italian food traditions and experience working alongside her family’s sauce business. As a mom, Krasnow wanted to create a sauce made with quality ingredients that would appeal to everyone at the table, including picky eaters.
“When I started Noodo, I wanted to create the sauce I was looking for as a consumer and a mom, one made with real ingredients I’d feel good serving to my own family,” said Liana Krasnow, Founder and CEO of Noodo. “Anyone who has fed a picky eater knows texture matters, especially for young kids who prefer smoother foods. The peanut butter aisle has always been smooth and crunchy, and I wanted to bring that same choice to pasta sauce. Seeing Noodo on Target shelves just six months later means that so many more families can now pick up a better-for-you sauce that works for everyone at the table.”
Unlike traditional sauces that may contain unnecessary fillers or artificial additives, Noodo is made with grass-fed beef bone broth, premium tomatoes, extra virgin olive oil, and no added sugar.
Long valued in traditional kitchens, bone broth naturally contains collagen, protein, and amino acids like glycine. Simmered into Noodo’s tomato sauces, it adds savory depth and richness, bringing slow-cooked Italian flavor to an everyday pantry staple.
Noodo’s lineup offers something for every preference. Smooth Tomato Sauce and Smooth Vodka Sauce feature silky textures ideal for families with picky eaters, while Chunky Tomato Sauce delivers a rustic Italian-style experience with pieces of tomato throughout.
Now available at Target and online at eatnoodo.com for an MSRP of $9.99, Noodo is bringing together Italian tradition, thoughtfully sourced ingredients, and everyday convenience.
About Noodo
Founded in 2026 by Liana Krasnow, Noodo is a clean-label pasta sauce brand creating a new category of bone broth tomato sauces. Inspired by traditional Italian cooking, Noodo’s sauces are made with real grass-fed beef bone broth, premium tomatoes, extra virgin olive oil, and no added sugar. Noodo is available in 1,000 Target stores nationwide, at select retailers, and online at eatnoodo.com.
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