Startup CPG Newswire:
nixit® Debuts in Walmart Nationwide with Its Vagina-friendly Condoms™ in Its Largest Retail Rollout to Date
PRESS RELEASE — NEWS PROVIDED BY Ellyssa Gandhi for nixit
WILMINGTON, DE (JUNE 2026) – nixit®, a leader in sexual wellness and period care, is bringing its vagina-friendly condoms™ to nearly 2,000 U.S. Walmart stores, marking the largest retail rollout in the brand’s history. This brings nixit into one of the country’s most accessible retail environments, making cleaner, ingredient-conscious sexual wellness products easier to find nationwide.
As expectations around personal care shift, nixit is challenging the male-first conventions of the condom category – from ingredients to merchandising.
Most condoms are designed without considering vaginal health, often including undisclosed ingredients that contribute to irritation, discomfort, and infections for many users. These include fragrances, glycerin, spermicides, casein, and warming agents like capsaicin. Designed by women, nixit condoms are intentionally made without these irritants to better support the vaginal microbiome.
As birth control pill use in the U.S. declines – from 33% of women aged 18-49 in 2022 to 29% in 2024 – more people are rethinking their approach to sexual health, with condom use on the rise.¹ nixit is normalizing women buying and carrying condoms – and making decisions about what goes in their bodies.
“For too long, cleaner sexual wellness products have been harder to find than they should be,” said Rachael Newton, nixit founder. “Launching in Walmart is a huge step in making vagina-friendly condoms more accessible to more people, in the same place they already shop for everyday personal care. Condoms have been treated as a male-first category for too long, and this rollout helps bring ingredient-conscious options into the mass market, where they belong.”
Founded by Newton in 2019, nixit has built a loyal following by rethinking personal care products that put vaginal health, comfort, and user experience first. The brand launched with its reusable menstrual disc and is now a leader in both clean period care and sexual wellness.
nixit has remained self-funded since its inception, making its entry into Walmart a significant accomplishment. nixit condoms have been recognized by theSkimm Good for You Awards and the Sexual Wellness Awards™, highlighting their focus on comfort and ingredient-conscious design.
nixit® Condoms
Made from natural rubber latex, these ultra-thin vagina-friendly condoms™ are designed to prioritize comfort without compromising on safety or sensation. Free from common irritants and lubricated with pure silicone oil for a smooth, non-sticky feel.
Stamina Squad 12-pack, SRP: $13.97
Marathon 24-pack, SRP: $22.97
About nixit®
nixit® is a leader in clean period care and sexual wellness, creating simple, body-safe essentials designed with vaginas in mind™. Founded in 2019, the brand is committed to improving comfort, supporting vaginal health, and empowering people to make more informed choices about their bodies. Its hero product is its reusable menstrual disc, a modern tampon and menstrual cup alternative, alongside a sexual wellness range that includes clean, non-irritating condoms and pH-balanced lube. Many nixit products are FSA/HSA eligible. Visit nixit.com or follow @letsnixit.
Source: https://www.statista.com/chart/34985/contraception-choices-of-18-49-year-old-females-in-the-us/
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