Startup CPG Newswire:
Nit Happens, A New Clinically Proven Non-Toxic Lice Treatment Now Available at Walgreens
PRESS RELEASE — NEWS PROVIDED BY Emily Thomas for Cartwheel
DALLAS, TX (MARCH 2026) – Cartwheel, a healthcare brand developed by moms for moms, is today announcing the availability of its inaugural consumer product, Nit Happens, at 6,000 Walgreens locations in the United States. The over-the-counter lice treatment uses only non-toxic, naturally-derived ingredients to eliminate lice and nits, avoiding the pesticides and synthetic ingredients found in many traditional treatments.
“We’re thrilled to launch Nit Happens in Walgreens stores nationwide, making it easier for families across the country to access a safer lice treatment that takes some of the stress out of what can be a chaotic experience,” said Joanna Shu, CEO of Cartwheel. “As a mom of three kids who have all had lice at some point, I experienced firsthand how difficult lice are to treat and how many products rely on harsh pharmaceutical ingredients. Parents shouldn’t have to choose between safety and effectiveness. We’re giving them both, plus a splash of humor to lighten the load.”
Unlike harsh chemical formulas, Nit Happens works through physical disruption and dehydration. Its gel combines coconut oil, mild cosmetic abrasives, and limonene derived from orange peels to kill lice and nits when combined with gentle brushing.
The results are clinically proven. A clinical study reported a 95.8% efficacy rate when the label instructions were followed. With treatment-resistant lice becoming more prevalent, these results point to a strong alternative for families who need reliable outcomes without harsh chemical exposure.
An estimated 6 to 12 million children in the U.S. get head lice each year, and misdiagnosis is extremely common. Parents often confuse dandruff, sand, debris, and scalp conditions with lice, leading to unnecessary stress and unnecessary treatment. Cartwheel is positioning Nit Happens as part of a larger effort to improve education and awareness around lice. The company is currently developing a new smartphone application to help parents better determine if their child actually has lice using guided check steps.
The Nit Happens OTC Lice Treatment Kit includes:
4 oz treatment gel (two full applications)
1 oz post-treatment shampoo
Metal lice comb
Applicator brush
Gloves
Nit Happens will also soon be available for purchase on the TikTok Shop and Amazon.
About Cartwheel
Cartwheel is building the modern medicine cabinet for families who value non-Rx, better-for-you treatment options for every day health concerns. Designed for today’s families, Cartwheel products are easy to use, accessible, and built with parents in mind.
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