Startup CPG Newswire:
Nature’s Wild Berry Is Now Available Through Gordon Food Service®
PRESS RELEASE — NEWS PROVIDED BY Hank Watt for Nature’s Wild Berry
SANTA MONICA, CA (SEPTEMBER 2026) — Nature’s Wild Berry, the freeze-dried miracle berry brand that appeared on Shark Tank, is now available through Gordon Food Service.
The Travel Jar is available as a case of four under Gordon Food Service item code 218448. Operators can search the item code in Gordon Ordering or ask their Gordon Food Service sales representative to add it.
Miracle berries contain miraculin, a protein that binds to the sweet receptors on the tongue. While it is bound, taste shifts three ways. Sour turns sweet and lemons taste like lemonade. Bitterness is curbed. Savory food tastes richer. The effect lasts 20 to 40 minutes and wears off on its own.
For an operator that is an unusual proposition. One shelf-stable ingredient changes how the food already on the line tastes, with no reformulation, no added sugar and no label change. It suits tasting menus, zero-proof bar programs and hotel and catering receptions. Campus dining teams can use it to get people to try sour fruit and vegetables.
Nature’s Wild Berry has spent a decade introducing people to the miracle berry. The company appeared on Shark Tank in season 14. The episode continues to re-air on CNBC and streams on Hulu and Disney+.
“The berry was never the problem for chefs. Getting it was,” said Hank Watt, founder of Nature’s Wild Berry. “Now it’s one item code away.”
Each jar holds approximately 30 servings of whole freeze-dried miracle berry halves. It is shelf stable at ambient temperature and contains no allergens. Jars currently shipping carry a best by date of March 2035.
Gordon Food Service customers can order item code 218448 through Gordon Ordering. Product details for operators are at natureswildberry.com/gordon-food-service.
About Nature’s Wild Berry
Nature’s Wild Berry sells whole freeze-dried miracle berry halves that change how food tastes. For 20 to 40 minutes sour tastes sweet, bitterness is curbed and savory food tastes richer. Founded in 2016 and based in Santa Monica, California, the company sells direct to consumers, through retail and wholesale channels and through foodservice distribution. Co-founders Hank Watt and Juliano Bonanni appeared on Shark Tank in season 14. The berries are shelf stable at ambient temperature and contain no allergens.
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