Startup CPG Newswire:
MOSS Charges into Expo West with Unstoppable Momentum Now in 2,000+ Stores Nationwide, The Fastest-Growing Sea Moss Beverage is Just Getting Started
PRESS RELEASE — NEWS PROVIDED BY NATE SCHLIMME for MOSS
MIAMI, FL (2025) – MOSS, the first-of-its-kind sea moss beverage, is taking the functional beverage category by storm. In just one year, MOSS has become the #7 fastest-growing brand in the U.S. natural channel (SPINS data), with no signs of slowing down.
Massive Expansion & New Distribution
Now available in 2,000+ stores nationwide, MOSS continues to expand with key retail and distribution partnerships:
• Now in Sprouts nationwide (Nov 2024)
• Launched in GoPuff & BevMo (CA-wide via UNFI) (Feb 2025)
• Now in MOM’s Organic Market & Earth Fare (via Rainforest) (Jan 2025)
• Now available in United & Market Street (Albertsons banners) (Dec 2024)
• Launched in 70 Shoprite stores (Northeast)
MOSS is also found at Fresh Thyme Market, Erewhon, Bristol Farms, Central Market, INFRA stores, and independents nationwide.
Distribution Partners
• National: KeHE
• Regional: UNFI (CA & Midwest), Rainforest (East Coast, expanding to Southeast)
• West Coast: HiTouch Libations
Michael B. Jordan Elevates MOSS
Co-founder Michael B. Jordan is actively spreading the word, making surprise visits to Sprouts Burbank and Costco roadshows in Westlake Village. He’s also introduced “Mosstails”—MOSS-based mocktails—at 1 Hotels.
See him in action:
SPROUTS VISIT – https://www.instagram.com/p/DF8iKuNPdH1/
COSTCO VISIT – https://www.instagram.com/p/C_rRHCDNV74/
1 HOTEL HANALEI BAY MOSSTAILS – https://www.instagram.com/p/DFeCEgCvKo6/
Jordan will continue to showcase MOSS during his press tour for Sinners (April 18, 2025), putting the brand in front of a national audience.
With organic ingredients, no added sugars, and a shelf-stable formula, MOSS is redefining the functional beverage space—bringing the power of sea moss to the masses.
Attendees and media can experience MOSS firsthand at Booth N342 (North Hall, Level 100), where CMO Nate Schlimme and CEO Ross Shepard will be available to discuss the brand’s rapid growth and future plans.
For interviews and media inquiries, contact nate@mossworld.com
About MOSS
MOSS is a first-of-its-kind sea moss beverage, crafted to make sea moss accessible in a delicious, convenient format. Founded by Michael B. Jordan, MOSS is shelf-stable, water-based, organic, and contains no added sugar.
Recently named the #7 fastest-growing brand in the U.S. natural channel (SPINS), MOSS is making waves in the industry. Jordan remains hands-on, recently visiting Sprouts and Costco locations and bringing MOSS along for his Sinners press tour.
With a commitment to quality ingredients and functional wellness, MOSS is redefining the beverage aisle and bringing sea moss to the masses—one sip at a time. Visit mossworld.com or follow @moss.
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