Startup CPG Newswire:
MOSH Expands Brain Health Mission with Launch of Plant-Based Bar Collection
PRESS RELEASE — NEWS PROVIDED BY Amy McCullaugh for MOSH
LOS ANGELES, CA (June 2025) — MOSH, the Brain Brand® co-founded by Maria Shriver and Patrick Schwarzenegger, has launched a new vegan protein bar collection in honor of Brain Health Awareness Month, expanding plant-based options for consumers while maintaining the brand’s focus on brain health nutrition. The new lineup features three flavors: Hazelnut Chocolate Chip, Peanut Chocolate Chip, and Chocolate Chip Cookie.
“We’ve always believed brain health nutrition should be for everyone,” said MOSH co-founder Patrick Schwarzenegger. “These vegan bars aren’t about replacing what we have—they’re about inclusion. Now people who couldn’t try MOSH before can experience what we’re all about, and our loyal customers get even more delicious choices.”
MOSH’s new plant-based bars contain the same ingredients as the brand’s original whey-based collection, featuring scientifically-backed Cognizin® Citicoline. Each bar combines Cognizin® with MOSH’s brain blend, including lion’s mane, ashwagandha, omega-3s, and vitamins B12 and D3.
“Brain health shouldn’t be limited by dietary restrictions,” added MOSH co-founder Maria Shriver. “By expanding into plant-based options, we’re not just broadening our product line—we’re broadening our impact.”
Debuting during Brain Health Awareness Month, the plant-based collection reinforces MOSH’s leadership in functional nutrition while expanding access to brain-boosting benefits. And like all the brand’s products, every bar purchased helps fund critical Alzheimer’s research through the Women’s Alzheimer’s Movement at Cleveland Clinic—a partnership that has generated over $285,000 in research funding and supported two MOSH-sponsored grants to study the connection between nutrition and brain health.
“We listened to our community who wanted more options without compromising taste or brain health benefits,” said Schwarzenegger. “These bars show that you can have both—irresistible taste and real brain support. We’re excited to welcome vegans and people following plant-based diets who couldn’t try MOSH before, and give everyone more delicious ways to fuel their brain.”
The new plant-based lineup is available at moshlife.com and on Amazon and TikTok Shop, with retail expansion planned for later this year. For more information about MOSH, visit moshlife.com or follow @moshlife on Instagram and Facebook, and @mosh_life on TikTok.
About MOSH
Founded by Maria Shriver and Patrick Schwarzenegger after witnessing a loved one’s Alzheimer’s battle, MOSH revolutionizes protein bars by prioritizing both physical and cognitive nutrition. Their nutrient-dense bars are the first and only to feature science-backed Cognizin® Citicoline, a premium nootropic studied for beneficial effects on focus, attention and memory. MOSH serves as a brain health education resource, encouraging every generation to proactively nurture brain health. Every purchase helps fund research at the Women’s Alzheimer’s Movement at Cleveland Clinic.
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