Startup CPG Newswire:
Mooski Launches New Overnight Oat Bites At Target
PRESS RELEASE — NEWS PROVIDED BY Robert Broome for Mooski
SAN DIEGO, CA (MAY 2026) — Mooski, which currently distributes its chocolate dipped overnight oat bars nationwide, is now launching a multipack box of chocolate dipped overnight oat bites in select Targets across 25 states. This launch marks Mooski first innovation outside of bars, as well as it’s entrance into the mass channel.
Each box contains 6 individually wrapped bites, and at only 80 calories and 3G of sugar per bite, shoppers will get the same taste, unique texture and high quality ingredients they’ve come to love in the bars, but in a smaller, portion-controlled format. According to founder, Robert Broome, “the bites allow us to meet the growing demand for smaller, lower-calorie, lower-sugar snacks — driven in part by the rise of GLP-1s, but also by broader shifts toward more mindful snacking habits”.
Broome, who previously worked for RXBAR and Clio Snacks, believes the bites will open them up to other channels, including food service and coffee shops – where they can be sold as individual sell units at a lower overall price than the bars. While Mooski doesn’t sell DTC, it will be launching the bites exclusively online with Misfits Market next month.
About Mooski
Mooski makes overnight oat bars & bites, inspired by the family’s Swiss muesli recipe. Founded in 2022 in San Diego, CA and operated by a team of former RXBAR employees – Mooski is now distributed nationwide and is one of the fasted growing refrigerated snack brands in the country.
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