Startup CPG Newswire:
Mitts: The Sponge That’s Shaking Up Sinkside Design
PRESS RELEASE — NEWS PROVIDED BY Daniele Orellana for Mitts
NEW YORK, NY (2025) — Meet Mitts, the patent pending cleaning essential designed for people who care as much about their wine glasses as their wine. Combining playful design with practical function, Mitts reinvents the humble sponge into something you actually want on your counter—solving the age-old dilemma of ugly, bulky, bacteria-trapping cleaning tools.
Founded by a husband and wife team who believe that kitchen tools should be both seriously useful and stupidly fun, Mitts brings a fresh perspective to home essentials. “Our mitt-like sponge is ergonomically designed for delicate glassware, knives, and other finicky surfaces, while the accompanying stylish rest doubles as a jewelry holder, proving that even a sponge can be a well-designed object”, say Daniele Orellana, Co-Founder of Mitts.
“Our view is that the wine world takes itself pretty seriously. Kitchen products tend to be boring. Mitts is here to address both the problem and the attitude,” says Lee Kojanis, Co-Founder of Mitts. “We’re designing for the individual who appreciates craftsmanship in their home goods but also doesn’t take themselves too seriously.”
With an aesthetic that speaks to modern minimalism and a function-first approach, Mitts is making waves in the premium home goods space. Recently, the brand finalized retail partnerships with Pop-up Grocer for this Spring further solidifying its place among the next wave of design-forward, high-performance home essentials.
Mitts is available for $25 at mitts.store, bringing a chic, sinkside solution to design-conscious consumers who believe that every object in their home—yes, even a sponge—deserves to be beautiful.
For media inquiries, retail partnerships, or sponsorship opportunities, contact:
Daniele Orellana
info@useyourmitts.com
About Mitts
Mitts is a company founded by a frustrated WSET Level 3 wine connoisseur and his even more frustrated wife. After watching hundreds of dollars of broken wine glasses go down the literal drain, the couple embarked on a journey to create a modern tool for cleaning ultra delicate stemware. The husband and wife team believe in well-designed objects for the home and seek to make things that straddle the line between stupidly useful and seriously fun.
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