Startup CPG Newswire:
Mitra9 Launches Neon Berry Limited-Edition Functional Seltzer Inspired by Gaming and Digital Culture
PRESS RELEASE — NEWS PROVIDED BY Dallas Vasquez for Mitra9
FORT MYERS, FL (MAY 2026) — Mitra9 today announced Neon Berry, a limited-edition functional seltzer inspired by gaming culture, digital communities, and high-energy creative environments.
Neon Berry is designed for consumers seeking focus and engagement during immersive activities such as gaming, streaming, and content creation. The product features a bold berry flavor profile and a visually distinctive neon purple can that departs from Mitra9’s traditional packaging system.
Positioned as a cultural exploration within the functional beverage category, Neon Berry expands Mitra9’s portfolio into experimental, limited-time offerings that reflect evolving consumer lifestyles.
“Neon Berry represents our entry into digital-first culture,” said Dallas Vasquez, CEO of Mitra9. “It’s built for immersive moments where focus, creativity, and energy come together.”
Neon Berry will be available exclusively online for a limited time. Neon Berry joins Mitra9’s growing lineup of functional seltzers, which are crafted to support mood, clarity, and performance through plant-based innovation.
For more information, visit https://mitra-9.com
About Mitra9
Mitra9 is a Fort Myers, Florida-based functional beverage company creating innovative, plant-powered alternatives to alcohol. The brand combines premium botanical ingredients, including kava and mitragynine extracts, with great-tasting ready-to-drink seltzers, shots, and drink mixes designed to support relaxation, social connection, and everyday enjoyment. Founded in 2021, Mitra9 is on a mission to bring ancient plant traditions into modern lifestyles through convenient, flavorful functional beverages.
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