Startup CPG Newswire:
MEDASE Zero-Proof Cocktails Debuts at Erewhon Market
PRESS RELEASE — NEWS PROVIDED BY Monica Cornitcher for MEDASE Cocktails
LOS ANGELES, CA (MAY 2026) – MEDASE Cocktails, a premium zero-proof beverage brand, has officially launched at Erewhon Market, the Certified B Corp and Organic Retailer known for its curated selection of best-in-class wellness products. Now available across Erewhon’s Southern California locations, the launch marks a significant milestone for MEDASE as it continues to expand within its home market of Los Angeles.
Founded by longtime friends Monica Cornitcher and Inga Dyer, MEDASE was created to offer a more inclusive and intentional way to celebrate without sacrificing flavor, ritual, or sophistication. The women- and Black-owned brand crafts organic, ready-to-drink, zero-proof cocktails that deliver the complexity of traditional cocktails, without the alcohol.
Made with thoughtfully sourced ingredients, MEDASE cocktails are as functional as they are flavorful: low in calories, free from artificial additives, and designed for modern consumers seeking balance without compromise. Whether enjoyed at social gatherings, during weeknight wind-downs, or as part of a mindful celebration, MEDASE offers a refined alternative for today’s evolving drinking culture.
Now available at Erewhon, MEDASE brings a curated assortment of its elevated, zero-proof cocktails to shelves, including Sun Kissed Lemon Drop, Golden Hour Jamaican Rum Punch, and Heavana Can’t Wait Mojito.
“Launching at Erewhon is an incredibly meaningful moment for us as a Los Angeles-founded brand,” said Monica Cornitcher, CEO and Co-Founder of MEDASE. “Erewhon has long been a destination for discovery and innovation in wellness, and we’re proud to be part of a community that’s redefining what it means to celebrate well.”
For more information, please visit www.medasecocktails.com or follow @medasecocktails.
About MEDASE Cocktails
Founded on the belief that celebration should be inclusive and intentional, MEDASE Cocktails is a premium zero-proof beverage brand crafting organic, ready-to-drink cocktails that deliver the flavor and sophistication of traditional cocktails without the alcohol. Co-founded by lifelong friends Monica Cornitcher and Inga Dyer, the women-owned brand was inspired by wellness, friendship, and gratitude — reflected in the name “Medase,” meaning “thank you” in Twi. With six signature flavors, MEDASE offers organic, vegan, gluten-free, non-GMO mocktails designed for elevated social experiences without compromise.
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