Startup CPG Newswire: MARIANNE’S HARVEST Uplevels Kitchen Staples: 100% Pure Avocado Oils and Beef Tallows Hit Shelves Nationwide

Startup CPG Newswire:
MARIANNE’S HARVEST Uplevels Kitchen Staples: 100% Pure Avocado Oils and Beef Tallows Hit Shelves Nationwide”

PRESS RELEASE — NEWS PROVIDED BY Defne Crowe for Marianne’s Harvest

WOODLAND, CA (DECEMBER 2025)Marianne’s, the premium pantry staple brand, is launching today nationwide at Sprouts Farmers Market. Marianne’s introduces three Avocado Oils, including the first Regenerative Organic Certified® Avocado Oil to hit grocery shelves, and two Beef Tallows that deliver chef-worthy performance with nothing but joy.

Good Food for Good People – Born from the Adams Group, a family-run Northern California ingredients company rooted in agriculture since 1920, Marianne’s brings five generations of integrity to consumers’ pantries. What started as a quiet 2017 regional launch in Costco became a household favorite, highlighted by a 2020 UC Davis study that recognized Marianne’s as one of the only brands in the entire market that tested 100% pure avocado oil.

Sourced with Care, Made with Joy – Marianne’s partners with multi-generational farmers and ranchers who share the same commitment to clean food and responsible land stewardship. From regenerative avocado groves to open pastures across the U.S., every ingredient reflects the values the company shares deeply.

Purity You Can Trust – While studies reveal most avocado oils are adulterated, Marianne’s tests every batch for 100% purity, earning Seed Oil Free and Clean Label Project Purity Award certifications. Each batch is processed “low and slow” to prevent harmful contaminants, ensuring ultra clean oil for every home. Marianne’s Beef Tallow is crafted from responsibly raised U.S. cattle, slow-rendered in small batches that celebrate traditional cooking in a clean, modern way.

Avocado Oils – Whether searing, sautéing, or drizzling, Marianne’s makes it easy with three options. Each features a 500°F smoke point and neutral flavor that lets food shine.
-Classic Avocado Oil (500 mL / $15.99) – Seed Oil Free Certified™ | Clean Label Project® Purity Award
-Organic Avocado Oil (500 mL / $18.99) – USDA Organic | Seed Oil Free Certified™ | Clean Label Project® Purity Award
-Regenerative Organic Certified® Avocado Oil (500 mL / $22.99) – ROC® | USDA Organic | Seed Oil Free Certified™

Beef Tallows – Rediscover the traditional fat that creates the crispiest fries and flakiest pastries.
-Classic Beef Tallow (11 oz / $14.99) – Pasture-Raised | Slow-Rendered
-Organic Grass-Fed Beef Tallow (11 oz / $17.99) – USDA Organic | 100% Grass-Fed

“Good food can’t be rushed and we’ve been doing this for five generations,” said Wayne Adams, CEO of Marianne’s. “I grew up watching my family grow alongside the organic movement, never cutting corners and building lasting partnerships with our farmers. Good food isn’t just about what’s inside the bottle, although what’s inside ours is 100% pure – it’s also about the people and purpose behind it.”

About Marianne’s Harvest

At Marianne’s, good food can’t be rushed—and five generations of proof back that up. As part of the Adams Group, a family business with more than a century of experience nourishing families, supporting farmers, and helping shape a better food system, that legacy guides everything the company does. From working with multi-generational farmers who care for the land and animals, to crafting products with care to meet the highest standards, Marianne’s purpose is simple: to create pure, honest ingredients that bring joy to cooking and goodness to the table. Learn more at mariannesharvest.com.

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