Startup CPG Newswire:
M&AK’s Kitchen Launches Organic Jollof Sauce Ahead of Initial Direct-to-Consumer Soft Launch
PRESS RELEASE — NEWS PROVIDED BY Abdulkamal Abdullahi, Michelle Morehead for M&AK’s Kitchen
LOS ANGELES, CA (2026) — Los Angeles-based food CPG startup M&AK’s Kitchen announced the launch of its first product, an all-natural West African “Jollof Sauce” made with organic ingredients. The late-May 2026 launch is direct-to-consumer, with retail positioning anticipated by Q4 2026.
M&AK’s KitchenTM was founded with a broader mission: to bring authentic West African foods made with quality, organic whole food ingredients to American tables and make them as beloved and commonplace as cuisines from other parts of the world. Founded by husband-and-wife team Abdulkamal (“AK”) and Michelle, the brand is built around a belief that West African flavors deserve a permanent place in the American pantry — not as a novelty, but as a staple. Rooted in tradition and driven by a commitment to health, quality, and sustainability, M&AK’s Kitchen is as much about building a community connected through culture and food as it is about the products themselves.
The Jollof Sauce product is designed to simplify the process of making jollof rice, a tomato- and pepper-based rice dish popular across West Africa that traditionally requires extensive ingredient preparation and cooking time. According to the company, the sauce allows consumers to prepare jollof rice in approximately 30 minutes. The sauce is versatile with other common uses including as a marinade, on meat, eggs, vegetables, and fish, and as a condiment.
The product launched in two varieties, mild and medium, and is made with organic ingredients. The formulation is vegan and avoids preservatives, seed oils, artificial dyes, and flavor enhancers commonly found in shelf-stable cooking sauces.
The company’s initial production run consists of a limited batch sold directly through the brand’s website as part of a phased launch strategy.
Website: https://mandakskitchen.com Instagram: @mandakskitchen
About M&AK’s Kitchen
M&AK’s KitchenTM is a Los Angeles-based food startup bringing West African flavors to a broader audience through approachable, ingredient-conscious pantry products.
Founded by husband-and-wife team Abdulkamal (“AK”) and Michelle, their first product is a Jollof Sauce that simplifies jollof rice, a staple dish across West Africa made with tomatoes, peppers, onions, and spices.
The brand was inspired by AK’s experience recreating home recipes after moving from Lagos, Nigeria to the U.S., and a frustration with how little West African food has made it onto American shelves.
Vegan, organic ingredients, no preservatives, seed oils, or artificial additives.
Launching direct-to-consumer in 2026.
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