Startup CPG Newswire:
MagikTea Expands Distribution to The Vitamin Shoppe Nationwide with Organic Palo Azul Tea
PRESS RELEASE — NEWS PROVIDED BY Julian Tcherassi for Magiktea
LOS ANGELES, CA (FEBRUARY 2026) — Magiktea, the first organic palo azul tea company in the world, has expanded distribution to The Vitamin Shoppe locations nationwide. The rollout introduces palo azul tea to a national wellness retail chain, representing a distribution milestone for the brand and the palo azul category.
The Vitamin Shoppe launch follows Magiktea’s broader retail growth, with the brand now distributed in more than 1,000 stores nationwide. You can now find Magiktea palo azul at wellness retailers such as Erewhon, Lassens, Bristol Farms, Fruitful Yield, Better Health Markets, Lazy Acres, New Leaf Market, Chamberlins, and 500+ independents nationwide. Because of Magiktea’s rapid expansion, their Founder and CEO Julian Tcherassi was chosen as one of Vegpreneur’s Founders to Watch in 2026.
Magiktea’s mission is to share palo azul (blue wood) so that everyone can enjoy Mother Nature’s most magical tea. Palo azul (blue wood) gets its name because the plant’s wood produces an incredible fluorescent blue tea. Palo azul’s fluorescence is caused by polyphenols (antioxidants) which also make it anti-inflammatory, kidney-protective, and more. Studies show that it has 8x more antioxidants than green tea, so it’s been used as a kidney remedy for over 500 years, which is why it’s also known as kidneywood.
After discovering palo azul, Julian shared it with his family and it improved their health. This led him to start his Magiktea journey to share this natural remedy with the world and Vitamin Shoppe is a huge step towards achieving that goal.
About Magiktea
Palo azul (blue wood) gets its name because the plant’s wood produces an incredible fluorescent blue tea. Palo azul’s fluorescence is caused by polyphenols (antioxidants) which also make it anti-inflammatory, kidney-protective, and more. Studies show that it has 8x more antioxidants than green tea, so it’s been used as a kidney remedy for over 500 years, which is why it’s also known as kidneywood. Magiktea is available in 1000+ health food stores including Vitamin Shoppe Erewhon, Bristol Farms, Lassens, Lazy Acres, and Fruitful Yield. We started Magiktea to share organic & sustainably sourced palo azul so that everyone can enjoy this magical tea.
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