Startup CPG Newswire:
Mad Coffee Unveils a New Approach to Premium Iced Coffee
PRESS RELEASE — NEWS PROVIDED BY Robert Celik for Mad Coffee
TORONTO, ONTARIO (2025) – Genecis Bioindustries, a leading biotech company known for sustainable innovations, today announces the launch of Mad Coffee, a consumer brand delivering instant iced coffee with barista-quality flavor in just three seconds.
Powered by Genecis’ proprietary LyoExtract™ technology, Mad Coffee transforms freshly brewed 100% Arabica coffee into flash-frozen crystals that dissolve instantly in water or milk—no machines, steeping, or filters needed. Each dose is packaged in compostable MadCups, combining portability and sustainability in one sleek format.
“Our customers want bold coffee, clean ingredients, and zero hassle,” said Luna Yu, CEO & Founder of Mad Coffee. “With Mad Coffee, we’ve made it easier than ever to enjoy high-quality iced coffee on the go—whether you’re commuting, working, or parenting.”
Mad Coffee currently offers four signature blends: Classic Cold Brew, Americano, Vanilla Caramel, and Single Origin Espresso. Beans are sourced from family farms in Colombia, Ethiopia, and Yunnan and roasted in small batches to preserve unique flavor profiles.
The product was developed in collaboration with André Eiermann, 2017 Swiss Barista Champion, and Dr. Alina Alexeenko, a leading expert in freeze-drying and NASA research partner. Together, they helped create a crystalized format that preserves the integrity, aroma, and richness of freshly brewed coffee—delivered shelf-stable and instantly soluble.
“Instant coffee has come a long way — from a quick caffeine fix to a new generation of barista-style beverages you can prepare in seconds,” said Eiermann. “I loved seeing how Mad Coffee approached this shift with small batch roasting, community lot sourcing, and fun cold brew options like their Vanilla & Caramel, which brings one of America’s favorite flavor profiles to life in an instant.”
With its clean design and compostable packaging, Mad Coffee addresses rising consumer demand for convenience without compromise. The launch builds on the success of Genecis’ first CPG brand, Mad Tea, and supports its broader mission to reduce plastic waste through PHA bioplastics derived from food waste.
Mad Coffee is now available at www.drinkmadcoffee.com in 12-pack formats. Starting mid-July, Classic Cold Brew and Americano blends will roll out to 400+ Sprouts Farmers Market locations nationwide in 8-pack formats priced at $14.99.
Follow @drinkmadcoffee on social media for updates and retailer expansion announcements.
About Mad Coffee
Mad Coffee is a premium coffee brand that is revolutionizing the coffee experience with the world’s first LyoExtracted™ iced coffee. A convenient and mess-free alternative to traditional instant coffee, Mad Coffee’s 100% compostable cups deliver flash-frozen, barista-quality coffee in seconds. Mad Coffee is a division of Genecis Bioindustries, a global leader in sustainable materials innovations, transforming organic waste into PHA bioplastics.
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