Startup CPG Newswire:
Lina Lennox Disrupts the Hair Care Category with 100% Organic Silk-Powered Accessories for Women of Color
PRESS RELEASE — NEWS PROVIDED BY Angela Muth for Lina Lennox
MIAMI, FL (2025) – Lina Lennox, a small Black and woman-owned business based in Miami, announces its official launch with a debut line of 100% organic mulberry silk hair accessories designed for Women of Color. The brand’s mission is to transform the way WOC protect and care for their hair with premium silk bonnets and scrunchies specifically crafted for fragile, textured strands.
Founder and CEO, Angela Muth, explains the story behind Lina Lennox: “Growing up I struggled with caring for my multiethnic hair and dealt with chronic damage due to years of undergoing chemical treatments. When I came to the U.S. and discovered the benefits of bonnets, I saw an opportunity to make them better for women like me, without the harmful toxins found in materials like satin and polyester. After discovering the unmatched quality of 100% organic mulberry silk, I created my own bonnet in an elegant design that stays on, looks beautiful, and feels butter soft. Designed to be a daily investment for long-term hair health, I created Lina Lennox as a direct response to the growing need for high quality hair essentials for Women of Color – because we don’t just deserve better, we deserve the best.”
Lina Lennox launches with two initial product offerings, both of which are powered by 100% organic 22-momme 6A grade mulberry silk:
The Bonnet
– A butter soft, breathable, double-lined hair bonnet that effortlessly reduces frizz, flyways and breakage while protecting strands and prolonging hairstyles
– Stays on all night without tugging at hair
– One size fits most adult head sizes
The Scrunchie
– An ultra-chic, versatile scrunchie that leaves strands visibly fuller, frizz-free, and touchably soft
– Extra fabric creates an oversized feel with added flair
– Doesn’t create crimps or creases in the hair
Both products are OEKO-TEX® 100 standard certified as well as hypoallergenic and free from harmful chemicals, pesticides, and plastics. Housed in fully reusable and recyclable packaging, Lina Lennox prioritizes sustainability and aims to create products that can be repurposed rather than tossed out.
“Lina Lennox isn’t just another hair care brand,” adds Muth. “We exist to inspire, uplift, and celebrate WOC with premium hair essentials specifically designed to enhance and protect the beauty of textured hair.”
For more information about Lina Lennox and its offerings, visit linalennox.com and follow @linalennoxbeauty on Instagram.
About Lina Lennox
Discover the power of 100% organic mulberry silk with Lina Lennox, a small Black and woman-owned business dedicated to celebrating and protecting the beauty of multitextured hair. Rooted in culture and crafted with care, our high quality silk bonnets and scrunchies leave hair visibly healthier-looking with less breakage, frizz, and flyaways. Experience the difference for yourself today.
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