Startup CPG Newswire:
Libré Brings Phase-Specific Women’s Supplements to Expo West
PRESS RELEASE — NEWS PROVIDED BY Al Brokaw for Libré
ANAHEIM, CA (APRIL 2026) — Libré, a new physician-developed supplement brand built around women’s hormonal health, made its official debut at Expo West this year, unveiling two powder formulations designed to support women through distinct phases of life.
The brand was co-founded by Al Brokaw and Sabrina Mahieddine alongside French physician Dr. Norelyakin Kara, united by a shared conviction: that women’s health has long been underserved by generic, one-size-fits-all products. Libré was created to change that.
The idea took shape through the founders’ own experiences navigating hormonal shifts, and repeatedly hitting the same wall of vague guidance, opaque ingredients, and products that weren’t designed with women’s physiology in mind. Their answer was a brand rooted in specificity, rigor, and transparency.
“We kept coming back to the same question: why are women still being offered generalized solutions when our bodies and hormonal realities are anything but general?” said co-founder Sabrina Mahieddine. “We wanted to build something more thoughtful and more aligned with the realities of women’s health.”
Libré’s formulas were developed by Dr. Kara in collaboration with an OB-GYN, nutritionists, and an immunologist, following an extensive research phase covering ingredient bioavailability, dosage standards, and formulation quality.
The brand launched with two products: Daily Vitality, for foundational everyday support, and Life Transition Hormonal Blend, developed for women navigating perimenopause and menopause. At Expo West, visitors experienced the range through sampling partnerships with Joe Coffee, Pressed Juicery, Mocktail Club, coAqua, and Cocojune.
Libré is committed to traceable sourcing, transparent dosing, and formulation standards informed by European regulatory benchmarks. Products come in recyclable aluminum tins with an unflavored powder format , simple to use, easy to integrate.
“We wanted to create products that feel elevated, practical, and grounded in real research,” said co-founder Al Brokaw.
Libré is available now at www.getlibre.co.
About Libré
Libré is a physician-developed women’s supplement brand created to support women through distinct hormonal phases with more precision, transparency, and care. Rather than offering a one-size-fits-all solution, Libré focuses on stage-specific formulas designed around women’s real needs. Its products are made with clinically studied ingredients, clear dosing, and a rigorous approach to formulation. Developed with a French physician and guided by high quality standards inspired by European regulations, Libré offers a more thoughtful, elevated, and intentional approach to daily wellness.
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