Startup CPG Newswire:
Kola Goodies Launches as the first Sri Lankan brand at select Whole Foods Market Stores in the Bay Area, California
PRESS RELEASE — NEWS PROVIDED BY Samia Abbasi for Kola Goodies
SAN FRANCISCO, CA (2024) — Kola Goodies, a South Asian brand creating joyful wellness essentials, is bringing its all in one Tea Latte line to dozens of Whole Foods Market locations in the Bay Area and Northern California, in August 2024. This expansion is a proud step they’re taking toward reaching their mission of increasing cultural representation in wellness, from seed to shelf.
Kola Goodies’ premium, category-enhancing Tea Latte blends combine ingredients directly sourced from farmer collectives and a delicious taste and texture, with an easy, convenient process. Their soul-warming Masala Chai has been praised as “my new favorite blend” by POPSUGAR and “delicious and super easy” for a “lazy day” by Buzzfeed. Amna Nawaz noted that the Sri Lankan Milk Tea “tastes amazing” on The Strategist’s ‘Can’t Live Without’ series.
The immigrant, Woman of Color founded brand blends South Asian generational wisdom with modern day convenience to create delicious beverage blends. They offer a line of superfood lattes and tea lattes that they believe are a joyful ritual for busy, health-focused customers. These all in one blends are made with high quality ingredients and can be ready in under five minutes by adding hot water.
“As a Sri Lankan immigrant, it means so much to see products that are from my home country and based on my mom’s recipes on Whole Foods Market shelves,” Kola Goodies founder Sajani Amarasiri said. “I’m proud that we’re creating access to a whole new set of American consumers, to bring them easy and joyful wellness goodies, while working to ensure everyone in the supply chain benefits from these products.”
From the beginning, Kola Goodies has built their supply chains from the ground up, in order to support and directly source from farmers. Sajani has gone back to her roots to source their world renowned ceylon tea from smallholder farmers and fresh spices that are milled on demand from small farmer collectives in Sri Lanka.
All three products in their line of Tea Latte blends are available at select Whole Foods Market locations in the Bay Area and Northern California: Sri Lankan Milk Tea Latte, Oat Mylk Tea Latte, and Masala Chai Latte.
Kola Goodies’ story and products have been featured in prestigious outlets, such as Food Network, Bon Appetit, The Strategist, and Forbes. Sajani was highlighted in Stacy’s Sundance Festival short film titled RISE in 2023, as a resilient woman entrepreneur.
About Kola Goodies
Kola Goodies creates joyful wellness through equitably sourced tea and superfood lattes, that anyone can make at home in three minutes, with better for you ingredients. They are on a mission to increase cultural representation from seed to shelf.
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