Startup CPG Newswire:
Kōbu Kombucha Powder is Now Live and Selling
PRESS RELEASE — NEWS PROVIDED BY George Goodwin for Kōbu Kombucha Powder
RENO, NV (SEPTEMBER 2026) — Kōbu Kombucha Powder announced it is officially live and selling on its website, enjoykobu.com. The launch follows a successful pre-order period first announced via Startup CPG earlier this year, during which Kōbu built early demand from both direct-to-consumer shoppers and select retail partners.
Kōbu is the first shelf-stable kombucha powder designed to deliver the gut health and hydration benefits of traditional kombucha — without the vinegar bite, refrigeration, or added sugar and calories that come with bottled kombucha. Each convenient stick pack blends prebiotics, probiotics, and postbiotics into a portable format that mixes instantly with water, making daily wellness simple for on-the-go consumers.
Designed with both consumers and retailers in mind, Kōbu also solves common retail pain points such as breakage, cold-chain logistics, and limited shelf life, making it as practical for grocery partners as it is for everyday wellness routines.
“We built Kōbu to solve a problem I saw both as a shopper and as a grocer,” said George Goodwin, founder of Kōbu. “People want the benefits of kombucha, but not the sugar, the fridge space, or the bite. We can’t wait for people to finally try it.”
To celebrate the launch, Kōbu is offering a limited-time promotion: the first 50 orders placed during launch week will receive a free Kōbu water bottle with their purchase.
Kōbu Kombucha Powder is available now at enjoykobu.com.
Media Contact:
George Goodwin
Founder, Kōbu Kombucha Powder
george@enjoykobu.com
About Kōbu Kombucha Powder
Kōbu Kombucha Powder without the bite is a gut health and hydration stick pack. It’s a clean-label wellness brand reimagining for modern, health-conscious consumers. Founded by George Goodwin, Kōbu transforms traditional kombucha into an easy-to-mix, shelf-stable stick pack no glass bottle, no refrigeration needed. Each serving delivers gut health and hydration benefits without the vinegar bite, sugar, or calories of bottled kombucha, along with prebiotic, probiotic, and postbiotic support. Kōbu solves retail pain points of breakage, limited shelf space. Kōbu means to inspire, encourage, and motivate. Shop online enjoykobu.com and growing retail partners. Follow@enjoykobu
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