Startup CPG Newswire:
KLDSCP (Kaleidoscope) Foods to Compete in the Natural Products Expo West Pitch Slam on March 4th.
PRESS RELEASE — NEWS PROVIDED BY Sherry Xu for KLDSCP Foods
ANAHEIM, CA (MARCH 2025) – KLDSCP (Kaleidoscope) Foods, a line of high-protein, low-carb instant rice and ramen inspired by the superfoods of Shangri-La, will compete at the Natural Products Expo West Pitch Slam on March 4 at 6 pm. KLDSCP is one of 10 entrepreneurs selected to pitch their brands to a panel of judges for a chance to win a free Expo West booth and thousands of dollars in services to grow their natural brands.
KLDSCP Foods is a flavor fusion of Tibetan, Sichuan, and Yunnan superfoods, traditionally crafted for function—to fuel both intense mountain labor and long days of meditation. “When I moved to the U.S., I was disappointed that functional food tasted like cardboard, while flavorful Asian cuisine was often stigmatized as oily and cheap,” said Sherry Xu, Founder and CEO. “Determined to restore the balance between functional and flavorful eating I once had in Shangri-La, I created Superamen™ and Superice™.”
These grab-and-go cup meals feature 32g of protein and less than 14g of net carbs. Native to Shangri-La, the secret lies in the konjac plant—a carb-free base that serves as a starch alternative, a blank canvas ready to be transformed into any dish. Pea protein adds essential macronutrients and a familiar chewy texture, without any weird tastes or rubbery consistency. Then, exotic spices infuse depth and culture into every bite—whether you’re exploring the world or simply elevating your next meal.
Superamen™ is now available for purchase online at www.thekldscp.com. With its innovative approach and commitment to flavor, KLDSCP is poised to bring the nourishing spirit of Shangri-La to kitchens across the nation.
About KLDSCP Foods
KLDSCP Shangri-La Foods is an Asian food brand redefining the fusion of authentic ethnic flavors with health-conscious innovation. Known for its flagship products, Superice™ and Superamen™, KLDSCP incorporates nutrient-rich superfoods from Shangri-La, such as the konjac plant, protein-packed beans, and exotic spices, to craft bold, innovative flavors that are conveniently packaged for modern adventurers.
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