Startup CPG Newswire:
Jabin Beverage Company Launches Persian Inspired Beverages Across the Carolinas and Nationwide Online
PRESS RELEASE — NEWS PROVIDED BY Homayoon Ershadi for Jabin Beverage Company
RALEIGH, NC (March 2025) – Jabin Beverage Company, creator of a Persian-inspired functional beverage Jabin, is excited to announce the launch of its beverage across retailers in North Carolina and neighboring states as well as nationwide via its website, DrinkJabin.com.
Based on a family recipe, Jabin (pronounced like cabin with a J) is crafted with only real fruits, herbs, organic unfiltered apple cider vinegar, and nothing artificial or overly processed. Jabin supports hydration, electrolyte replenishment, and digestive health, making it an ideal choice for health-conscious and active individuals. Packaged in sleek aluminum cans, customers can enjoy this refreshing drink in a lightweight, durable, and eco-friendly format designed for active lifestyles.
Jabin initially introduced their beverages in 12oz glass bottles to a test market covering the Raleigh-Durham area. The decision to transition from glass bottles to aluminum cans was driven by customer and retailer feedback highlighting concerns about glass being heavy, inconvenient to transport, and susceptible to breaking. Jabin’s aluminum cans significantly reduce these concerns, making the beverage easier to carry, more durable, and better suited for an active lifestyle.
“We received a lot of feedback from customers and retailers who loved the liquid inside the bottles but expressed concerns about the weight and fragility of glass,” said Homayoon Ershadi, Founder and CEO of Jabin Beverage Co. “Our goal has always been to fuel the Modern Day Adventurer™, and we realized glass bottles weren’t conducive to that vision. Transitioning to aluminum cans allows us to provide a beverage that’s not only portable but also significantly improves our environmental footprint.”
Customers can now find Jabin at 50+ retailers in North and South Carolina such as Weaver Street Market, French Broad Food Co-Op, Swamp Rabbit Grocery, as well as active-community locations such as Triangle Rock Club, Oak City Cycling Project, and Runologie. Those living outside of the Carolinas can get Jabin shipped to them directly from their website: DrinkJabin.com.
About Jabin Beverage Company
Founded in North Carolina, Jabin Beverage Company crafts delicious, functional beverages using real fruits, herbs, and organic apple cider vinegar, supporting hydration, recovery, and wellness. The company was inspired by the personal journey of its founder, Homayoon Ershadi, a competitive cyclist who relied on a traditional Persian beverage made by his mother during intense summer training sessions. After experiencing the anti-cramping benefits of this drink firsthand and not being satisfied with what was out there in the market, Homayoon set out to share this recipe with others.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
