Startup CPG Newswire:
Introducing Curd: A New Kind of Protein Pudding Made From Real Cottage Cheese
PRESS RELEASE — NEWS PROVIDED BY Monica McClellan for Curd
WASHINGTON, D.C. (FEBRUARY 2026) — Curd announces the pre-launch of its first product line: a creamy, high-protein, high-fiber pudding made from real cottage cheese and simple, nourishing ingredients. Created to bring real nourishment back to comfort food, Curd reimagines the pudding cups many of us grew up with for modern wellness and busy lives. Early sign-ups are now open at eatcurd.com.
As cottage cheese and whole-food dairy protein experience a cultural resurgence, Curd takes a different approach from protein shakes, yogurts, and powders. Instead of isolates or artificial sweeteners, Curd transforms real cottage cheese into a spoonable pudding that feels indulgent while delivering meaningful, whole-food nutrition.
“I created Curd while caring for two babies under two and nursing my youngest,” said Founder Monica McClellan. “I wanted something quick, creamy, and filling—something that felt like comfort food but actually nourished me. When nothing on the shelf delivered protein, fiber, and real satisfaction without powders or fillers, I made it myself.”
The name Curd is an intentional homage to cottage cheese—the real star of the product and its primary source of protein. Made with whole-food dairy protein that naturally contains casein, Curd is designed to support fullness and steady energy without relying on heavily processed ingredients.
Each 8 oz jar contains 17g of whole-food protein, 4g of fiber, and no artificial sweeteners or protein isolates. Curd debuts in three flavors—Banana Coconut Cream Pie, Chocolate Crème, and Vanilla Cinnamon Swirl—each designed to work as a snack, mini-meal, pre-gym boost, dessert, or late-night craving that feels indulgent yet nourishing.
Curd is expected to launch this spring. Join the waitlist at eatcurd.com.
About Curd
Curd brings real nourishment back to comfort food. Made from real cottage cheese and simple, nourishing ingredients, Curd reimagines pudding as something that truly supports the body. Founded in Washington, D.C. by a mom searching for convenient nourishment she could trust during postpartum life and beyond, Curd was created to balance comfort and function. With whole-food dairy protein from cottage cheese, rather than powders or isolates, Curd delivers protein and fiber in a creamy, familiar format. Designed for real life, it works as a snack, mini-meal, dessert, or fuel between workouts, offering comfort that actually nourishes.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
