Startup CPG Newswire:
Impulse Beans Expands Nationwide Footprint to 210+ Retailers, Target Regions Highlighted by Major Texas and East Coast Rollouts
PRESS RELEASE — NEWS PROVIDED BY Anne Gage for Impulse Beans
BOZEMAN, MT (OCTOBER 2026) — Impulse Beans, the specialty food startup elevating the humble bean, today announced a major retail expansion, bringing its line of premium, ready-to-eat jarred beans to more than 260 locations nationwide. The expansion is anchored by deep market penetration across Texas and the East Coast, including full rollouts in Central Market and The Fresh Market, alongside a growing footprint in regional and independent grocery stores.
Founded in 2025, Impulse Beans grew from local Montana grocers into a multi-market brand across Texas, the Mid-Atlantic, New England, the Pacific Northwest, Southern California, and Hawaii.
The brand’s current major retail footprint includes:
The Fresh Market — 170+ locations (Eastern US Focus)
Central Market — 10 locations (Texas)
Market of Choice — 12 locations (Oregon)
Lassen’s — 15 locations (Southern California, Washington, Hawaii)
In addition to major regional chains, Impulse Beans is expanding its presence among independent specialty grocers nationwide.
“We started small, selling to independent stores in Montana that were willing to take a chance on us,” said Anne Gage, Co-Founder of Impulse Beans. “To now see our jars on shelves across Texas and across the Eastern U.S., while continuing to support independent grocers, is an incredible milestone.”
Reimagining the Bean Aisle
Impulse Beans was created to fill a gap in the American grocery market between canned beans, which can be overly salty or mushy, and dried beans, which require hours of soaking and prep.
With a focus on taste, texture, and convenience, Impulse Beans are packaged in resealable glass jars to retain flavor and the perfect, creamy texture. Prepared ready-to-eat straight from the jar, the product line is designed for weeknight dinners, grain bowls, pastas, dips, and salads. The current product lineup features four core varieties: Garbanzo, White, Red, and Butter Beans. Impulse Beans is bringing high-quality beans to a wider audience at an accessible price point. Impulse Bean’s Garbanzo, White, and Red varieties are currently USDA Organic certified.
“Beans have been treated like filler food for decades,” Gage added. “We’re not trying to convince people to start eating beans. They already do. We’re changing how they think about the category by delivering exceptional flavor, texture, and convenience in a glass jar.”
Impulse Beans will support its ongoing retail rollout throughout 2026 and 2027 with in-store sampling, consumer education campaigns, and expanded distributor partnerships.
About Impulse Beans
Impulse Beans is a Montana-founded specialty food company bringing premium, ready-to-eat beans to American kitchens. Packaged in resealable glass jars, Impulse Beans combines artisan culinary quality with pantry convenience across four varieties: Garbanzo, White, Red, and Butter Beans. Available in over 260 retail locations nationwide, Impulse Beans is headquartered in Bozeman, Montana. For more information, visit https://impulsebeans.com/ or follow @Impulse.Beans.
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