Startup CPG Newswire:
Huzzy Smart Sips Unites with Nike, Lululemon, and PETA to Champion Sober Living, Wellness, and Ethical Innovation
PRESS RELEASE — NEWS PROVIDED BY Mahisha Dellinger for Huzzy Smart Sips, LLC
FRISCO, TX (May 2025) –– Huzzy Smart Sips, a non-alcoholic beverage brand founded by entrepreneur and wellness advocate Mahisha Dellinger, is proud to announce a transformative new partnership with global leaders Nike, Lululemon, and PETA. Together, these alliances represent a powerful intersection of health, performance, ethical living, and sober empowerment.
Founded on the belief that wellness should be inclusive, celebratory, and intentional, Huzzy Smart Sips blends bold flavor, functional benefits, and a clear-headed lifestyle into every pour. Now, with these new partnerships, Huzzy expands its impact across sport, mindfulness, and compassion—redefining what it means to live well.
Fueling Movement with Nike
Nike and Huzzy are collaborating on co-branded wellness activations, integrating Smart Sips into recovery lounges, athlete training kits, and select events. Designed to support peak performance without alcohol or artificial stimulants, this partnership empowers athletes and everyday movers to hydrate and celebrate with clarity and purpose.
Elevating Ritual with Lululemon
Mindfulness meets movement in this shared vision with Lululemon. Together, Huzzy and Lululemon are launching in-store sip experiences and post-class recovery stations featuring signature functional blends—designed to enhance mood, reduce stress, and promote balance without compromise.
Living Ethically with PETA
As a fully vegan and cruelty-free brand, Huzzy Smart Sips is deepening its commitment to conscious consumption with PETA. The partnership includes exclusive product collaborations, educational campaigns on ethical living, and donations to support mental health initiatives for underserved communities—championing both people and the planet.
“This partnership is about more than business—it’s about building a future where health, empowerment, and compassion are accessible to all,” said Mahisha Dellinger, Founder and CEO of Huzzy Smart Sips. “We’re proud to work with Nike, Lululemon, and PETA—brands that understand the power of purpose. Together, we’re rewriting the rules of wellness and setting a new standard for how we sip, move, and live.”
About Huzzy Smart Sips
Huzzy Smart Sips, founded by Mahisha Dellinger, stands at the forefront of the sober living movement, offering a selection of premium non-alcoholic beverages that blend taste with health and empowerment. Through innovative products and philanthropy, Huzzy Smart Sips champions a lifestyle that celebrates wellness, empowerment, and “the buzz without the fuzz,” setting a new standard in the beverage industry while supporting mental health initiatives for a brighter, more inclusive future.
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