Startup CPG Newswire:
Hotgirlsauce Launches Nationwide at World Market
PRESS RELEASE — NEWS PROVIDED BY Janice Miye Kim for Hotgirlsauce
SANTA MONICA, CA (JANUARY 2026) – Hotgirlsauce, an AAPI woman-founded condiment brand, has launched its squeezable chili oil nationwide at World Market. The product is now available in nearly 250 World Market stores across the United States, marking the brand’s first national retail rollout.
Founded by Janice Kim, Hotgirlsauce was developed to bridge the chili oil and hot sauce categories. The brand’s OG Hot Girl Squeezable Chili Oil combines the depth associated with chili oil with the everyday usability of hot sauce, supporting applications such as drizzling, dipping, and meal finishing.
The OG squeezable chili oil is formulated with slow-infused, cold-pressed oil and delivers layered heat intended to complement a range of cuisines. The product is vegan, sugar-free, non-GMO, and made without artificial ingredients, aligning with World Market’s assortment of globally inspired food products.
“World Market has a long history of supporting emerging brands and introducing global flavors to a wide audience,” said Janice Kim, Founder of Hotgirlsauce. “This national launch represents an important distribution milestone for the brand and a meaningful marker for the broader category.”
The World Market rollout follows a period of rapid retail expansion for Hotgirlsauce. Since entering brick-and-mortar retail approximately one year ago, the brand has grown from regional availability to hundreds of retail locations nationwide. Placement at World Market reflects continued retailer interest in condiment products that combine global flavor profiles with ease of use.
Hotgirlsauce’s national launch aligns with broader growth across chili oil and Asian-inspired condiment categories, as consumers increasingly seek globally influenced flavors that integrate into everyday meals.
About Hotgirlsauce
Hotgirlsauce is an AAPI woman-founded chili oil brand designed for everyday use. Founded by Janice Kim, the brand draws from heritage-influenced food culture and professional retail experience. Hotgirlsauce was created to bridge the chili oil and hot sauce categories, combining the depth of chili oil with the ease and frequency of use associated with hot sauce. Products are developed for drizzling, dipping, cooking, and meal finishing, with an emphasis on balance and usability. All products are vegan, sugar-free, non-GMO, and made with clean ingredients. Since entering retail, Hotgirlsauce has expanded from regional distribution to hundreds of retail doors nationwide within its first year.
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