Startup CPG Newswire:
Hooked Coffee Partners with Red Bay Coffee and Sightglass Coffee: Introducing Two Classic Roasts in a New Serving Method.
PRESS RELEASE — NEWS PROVIDED BY Natalie Ma for Hooked Coffee
SAN FRANCISCO, CA, 2024 – Hooked Coffee, the maker of next generation single-serve coffee, is excited to announce their partnership with esteemed specialty roasters Red Bay Coffee and Sightglass Coffee.
Since its launch in August 2023, Hooked Coffee has been connecting coffee lovers with high quality coffee from top specialty roasters, including Equator Coffee and Onyx Coffee Lab. Their new partnership with Red Bay Coffee and Sightglass Coffee marks a significant expansion of its product line, featuring Pour Over Pouches – an innovative single-serve format that originated from Japan.
The collaboration introduces two best-selling coffees: Red Bay’s East Fourteenth Blend, a single-origin dark roast with notes of blackberry, dark chocolate and dates, and Sightglass’ Owl’s Howl, an organic light-medium roast known for its bright and balanced profile. Both are now available in Hooked Coffee’s Pour Over Pouches.
“The partnerships stem from a shared vision to elevate the single-serve coffee category and creatively engage coffee lovers”, said Hooked Coffee’s Founder and CEO, Natalie Ma. Red Bay Coffee and Sightglass Coffee, recognizing Hooked Coffee’s unique approach, saw an opportunity to expand their reach and enhance the at-home coffee experience through this collaboration.
The coffees are available with a Hooked subscription for $1.95 per pouch with the option for coffee drinkers to make a one-time purchase as well. For a limited time, customers can pre-order online and receive a complimentary mason jar with their order. To learn more about Hooked Coffee and how it works, visit www.brewhooked.com.
About Hooked Coffee
Hooked Coffee forges a sustainable future by transforming the single-serve brewing experience. By prioritizing transparent sourcing, high quality coffee, and eco-friendly materials, Hooked Coffee reshapes the way coffee lovers indulge – one cup at a time.
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