Startup CPG Newswire:
High Ground Elixir Wins Bronze at Prestigious World Alcohol Free Awards
PRESS RELEASE — NEWS PROVIDED BY Jessie Zachowski for High Ground Elixir
MORRISTOWN, NJ (2025) — High Ground Elixir Wins Bronze at Prestigious World Alcohol Free Awards. High Ground Elixir, an adaptogenic mushroom-infused sparkling beverage, has officially achieved world-wide recognition. At this year’s World Alcohol Free Awards in the UK, High Ground Elixir’s Strawberry Peach seltzer won bronze in the Functional/Health/Sports category.
The World Alcohol Free Awards is the only drinks competition that is solely for drinks with up to a .05% ABV. The competition spotlights brands that deliver exceptional taste and quality in an evolving market. Looking to honor “drinks that go the extra mile to work in harmony with the planet and its people”, the judging process brings together experts in the industry to evaluate entries on flavor, balance, and overall drink experience.
High Ground Elixir’s “Striking hazy mustard colour with sweet, tropical flavours of roasted pineapple and stone fruit” stood out against hundreds of other entries, impressing the judges with its depth of flavor. “[Your] Palate shifts from sweet through bitter, with an attractively tart citrus finish.” This win underscores High Ground Elixir’s commitment to redefining the non-alcoholic beverage space and providing customers with the flavor they want and the health benefits they need.
“We are so honored to be recognized amongst such outstanding brands” CEO and founder Jessie Zachowski commented. “Our goal has always been to create unique and flavorful drinks that never compromise on quality. Winning is a testament to our dedication and commitment to bringing great tasting seltzers to consumers. What a great step for High Ground Elixir!”
High Ground Elixir is currently available across the U.S. and expanding fast. To find a store near you, visit www.drinkhighground.com or follow along on Instagram @drinkhighground.
About High Ground Elixir
Founded in 2024 by Jessie Zachowski, High Ground Elixir offers all-natural functional beverages crafted to elevate the mind and body. Each elixir combines organic mushrooms like Lion’s Mane for focus, Reishi for stress relief, and Cordyceps for energy, along with natural nootropics such as GABA and L-Theanine. Each beverage is vegan, non-GMO, and gluten-free. Designed for wellness enthusiasts and eco-conscious consumers, High Ground Elixir is proud to deliver a delicious, sustainable product that’s as good for the planet as it is for you.
About High Ground Elixir
High Ground Elixir is what happens when flavor and function get together and throw a flavor rave. We mixed five adaptogenic mushrooms, some brain-loving nootropics, and thirst-quenching electrolytes, creating a sparkling beverage that fuels mood, energy, and hydration—without the crash. Sustainably-sourced and packed in 100% recyclable cans, it’s wellness with a side of “damn, that’s delicious.” Founded by a female immigrant who believes mushrooms are basically nature’s secret weapon, we’re here to rewrite the rules of beverages—one game changing sip at a time.
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