Startup CPG Newswire:
Half-Caff Coffee Launches Three Mindfully Caffeinated Ready-to-Drink Coffees
PRESS RELEASE — NEWS PROVIDED BY Owen Rahm for Half-Caff Coffee
MINNEAPOLIS, MN (JULY 2026) — Half-Caff Coffee, a Minnesota-based ready-to-drink coffee brand focused on moderate caffeine, announced the launch of it’s debut coffees.
Half-Caff Coffee was created after its founder, Owen Rahm, struggled to find a convenient ready-to-drink coffee with moderate caffeine. Many refrigerated and shelf-stable ready-to-drink coffees average more than 150 mg of caffeine per can and can reach 300 mg, compared with about 100 mg in a normal cup of coffee. They also often contain more than 20 g of sugar per can, so Half-Caff Coffee wanted to provide an option for consumers seeking a smaller energy boost or an afternoon coffee with clean ingredients.
The initial lineup includes three varieties: Lightly Sweetened Cold Brew, Vanilla Latte, and Mocha Latte. Each 11-ounce can contains 50 mg of naturally occurring caffeine, 5 g of added cane sugar, and is formulated for consumers looking for a lower-caffeine ready-to-drink coffee option.
“We created Half-Caff Coffee because we believed there was space for a different kind of ready-to-drink coffee,” said founder Owen Rahm. “Many consumers enjoy coffee but don’t always want the caffeine levels commonly found in the category. Our goal is to provide another option that fits more routines and more occasions throughout the day.”
Half-Caff Coffee products are currently available through the company’s website.
About Half-Caff Coffee
Half-Caff Coffee is a Minnesota-based beverage company producing ready-to-drink cold brew and latte beverages with moderate caffeine. Whether it’s because of caffeine sensitivity, mental health considerations, a desire to enjoy coffee later in the day without disrupting sleep, or simply a more mindful approach to what they put in their bodies, Half-Caff Coffee gives coffee drinkers a more balanced option.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
