Startup CPG Newswire:
Goldilocks Launches Smarter Cocktails in NYC
PRESS RELEASE — NEWS PROVIDED BY Erin Barrett for Goldilocks
NEW YORK, NY (2025) — Goldilocks, a New York–based canned cocktail brand, is launching with Coffee-Tini and Blackberry Spritz — classics reimagined with real spirits, only 2.8g of sugar, 84 calories, and a “just-right blend” of smarter ingredients like inulin, prickly pear, and more. At 5% ABV, each can is crafted to be light, crisp, and made to match how people drink now.
Goldilocks is built on a simple belief: there’s a sizable group of consumers who still enjoy alcohol but want to do it differently. They’re not giving it up, but they’re rethinking the sugar-heavy, high-proof options that dominate the market. Goldilocks creates an option for that in-between drinker: cocktails that still feel classic, but show up lighter and more intentional.
The idea began as a Stanford MBA class project, when founder Erin Barrett started experimenting after realizing the cocktails she loved were overloaded with sugar and additives. What began as small test batches in a dorm room grew into a brand built for the do-it-all generation: people who want their drinks to keep up with them.
The brand is making its mark in New York City through limited-batch drops, tastings, and community activations — treating each drop more like an event than a restock.
About Goldilocks
Goldilocks is a New York–based canned cocktail brand launched in 2025. By replacing the usual additives with a “just-right blend” of more intentional ingredients, Goldilocks offers low-sugar, low-calorie cocktails designed for a new kind of drinking culture: lighter, smarter, and a lot more fun.
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