Startup CPG Newswire:
Fussy Mom™ Launches with Three Clean, Targeted Supplements for Real-Life Mom Life
PRESS RELEASE — NEWS PROVIDED BY Cassy Velazquez for Fussy Mom
LOS ANGELES, CA (2025) – Created by a mom and supplement industry veteran who was tired of the gimmicks and filler ingredients, Fussy Mom™ launches with three supplements: Calm Your Sass, Growing My Best, and Hair We Grow Again. Now available direct-to-consumer (DTC) online via fussymom.co.
Built on the belief that everyone needs to read supplement labels, Fussy Mom™ creates clean, targeted supplements to help women thrive through the ups, downs, and everyday chaos of motherhood. Fussy Mom’s current formulas are formulated without GMO and gluten, manufactured in NSF GMP certified facilities, with third-party testing for quality and peace of mind.
As the namesake behind the brand, Fussy Mom™ was born from the belief that being picky isn’t a flaw, it’s a strength. Moms are constantly reading labels, asking questions, and making thoughtful choices for everyone else. So why should their own health be any different? Fussy Mom celebrates that instinct. “I believe moms should be selective, ask more from their supplements, and expect formulas that live up to the label.” shares Cassy Velazquez, CEO and Founder. “Being fussy means caring and that’s something worth honoring.”
A first-generation Asian-American and mom to two young boys, Cassy previously worked in R&D and marketing for well-established CPG dietary supplement companies, such as iHerb, Metagenics, Herbalife, and Arbonne.
“It was important for me to build a brand centered around women’s health. I built Fussy Mom to deliver trustworthy, research-based supplements women can feel good about taking and proud to share with others,” says Velazquez. “Motherhood is amazing, but it can also be draining. My goal is to help women be smarter about their supplement choices so they are not wasting their money and are getting the benefits they’re looking for.”
Fussy Mom supplements are available now at www.fussymom.co.
About Fussy Mom™
Fussy Mom™ believes women, especially moms, deserve supplements that actually work. Fussy Mom is committed to supporting moms beyond the supplements. Through community partnerships and future initiatives, they aim to uplift women wellness, advocate for postpartum care, and be part of the conversation that reminds women and moms they matter, too.
Shop now or learn more at www.fussymom.co.
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