Startup CPG Newswire:
From Setback to Success: Hotpot Queen Partners with Fresh Thyme Markets
PRESS RELEASE — NEWS PROVIDED BY Jia Liao for Hotpot Queen
Seattle, WA (2024) – Hotpot Queen, known for its authentic Sichuan flavors and vibrant condiments, has announced a new partnership with Fresh Thyme Markets. The brand’s products will be featured in 70 locations as part of the End Cap Innovation Program from August to October, facilitated by Pod Foods. This significant development follows the unexpected closure of Foxtrot in April, which impacted many CPG brands, including Hotpot Queen. The first order was already at the Pod Foods warehouse ready for distribution when Foxtrot abruptly closed its doors.
Despite these challenges, the CPG community has rallied to support Hotpot Queen, opening new doors and introducing the brand to fresh opportunities. “Challenges like this are tough, but they remind us that resilience and community can turn potential losses into new opportunities,” states Jia, the founder of Hotpot Queen.
The brand expressesgratitude for the opportunity to work with Fresh Thyme Markets and looks forward to expanding its reach to a wider audience, continuing to share the rich culinary tradition of Sichuan with gourmet food enthusiasts across the region.
About Hotpot Queen
Founded in 1982 in Chongqing, China by the original ‘Hotpot Queen,’ Hotpot Queen is a second-generation family business renowned for authentic Sichuan flavors. The brand offers a line of spicy and tingly condiments designed to bring bold Sichuan tastes to American tables, celebrating a rich culinary heritage while introducing innovative products tailored to modern palates.
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