Startup CPG Newswire:
Friends & Family Pet Food Company Earns Regulatory Approval for Its Cultivated Meat Pet Food in Asia
PRESS RELEASE — NEWS PROVIDED BY Joshua Errett for Friends & Family Pet Food Company
Singapore (AUGUST 2025) — Friends & Family Pet Food Company announced it has received full regulatory approval to commercially sell cultivated meat-based pet food in Singapore.
With this milestone, Friends & Family becomes the first-ever cultivated meat pet food approved for sale in Asia. The company joins only a handful of cultivated meat companies with regulatory approval across the world.
The approval was issued by Singapore’s Animal & Veterinary Services (AVS) in June. Friends & Family will begin production of cultivated meat-based treats for cats and dogs in Singapore in the fall.
“Part of the Friends & Family mission is not simply to replace the protein in the pet food supply chain, but to improve the underlying protein cats and dogs eat,” says Joshua Errett, CEO and founder of Friends & Family Pet Food Company. “That’s only possible with cultivated meat. We can optimize cultivated meat to have higher levels of nutrients, like taurine, and improve digestibility and nutrient absorption. And ultimately we believe we can make much better meat for our cats and dogs.”
The company’s inaugural products are freeze-dried treats for cats and dogs, with human-grade cultivated poultry as the first ingredient.
“This is a big step for the cultivated meat industry, and for Singapore – which soon will be the only place in the world where you can buy your cat or dog a cultivated treat,” says Maurice Yeo, Friends & Family’s COO.
The products nod to heritage Kampung birds – free-range and naturally-raised poultry used for meat in traditional villages across Southeast Asia for centuries. Like the birds that roamed the Kampungs, Friends & Family’s poultry is without antibiotics, hormones, chlorine or any other additives that are commonplace in modern factory farming.
The launch treats also feature prebiotic fibers proven to optimize animal gut health and immunity, while a second SKU of treats focuses on bioavailable trace minerals including zinc and beneficial vitamins B, K and A to support longer lifespans.
In terms of sustainability, research estimates cultivated meat pet treats produce ~90% less greenhouse gas emissions per unit compared to conventional beef-based pet treats. Producing cultivated meat requires up to 90% less land and 78–96% less water than traditional livestock farming, while minimizing contamination to air and water quality.
About Friends & Family Pet Food
Friends & Family Pet Food manufactures high quality pet nutrition from cultivated meat.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
